Al-Desouki launches the "Live Your Design" identity to enhance the digital experience
In a strategic move aimed at redefining digital interaction standards in the business sector, Al-Desouki announced the launch of a new corporate identity based primarily on the principle of "Live Your Design." This announcement establishes a new concept that places the customer at the heart of every strategic and operational decision, especially regarding their digital experience, reflecting a radical shift in business philosophy towards greater personalization and flexibility, thus moving beyond traditional service delivery methods.
The philosophy of "Live Your Design": The customer is the focal point
Al-Desouki explained that the new slogan is not just a fleeting marketing phrase, but rather a comprehensive approach aimed at empowering customers to craft their own experiences tailored to their individual needs. This vision relies on leveraging the latest digital technologies to analyze user behavior and expectations, enabling the organization to offer precisely tailored solutions, instead of the traditional, ready-made templates that were previously prevalent in the market. This approach gives the customer a sense of control and empowerment, which is the cornerstone of building long-term relationships.
General context: The race for digital transformation in the region
This trend comes at a time when the world, and the Arab region in particular, is witnessing an unprecedented acceleration in the pace of digital transformation. Technology is no longer merely a tool; it has become the lifeblood of the financial and business sectors. Historically, companies focused on the product, but with the advent of the Fourth Industrial Revolution, the equation has shifted, making the "experience economy" the primary driver. Global reports indicate that the Middle East and North Africa region is witnessing massive investments in digital infrastructure, in line with ambitious government visions aimed at digitizing services and improving quality of life.
Economic impact and sustainable competitiveness
From an economic perspective, recent studies indicate that companies successfully adopting customer-centric strategies achieve revenue growth rates that can exceed those of their competitors by up to 60%. The launch of the "Live Your Design" identity is expected to have a tangible positive impact at the local and regional levels, raising the bar for competition and driving the entire sector towards improving the quality of digital services. This approach aligns with national economic visions that aim to build a strong and sustainable digital economy based on innovation and delivering real value to the end user, thereby enhancing the market's attractiveness to foreign investment.
The future of digital experience and artificial intelligence
Al-Desouki concluded by emphasizing that the new identity marks the beginning of a new phase of continuous development. In light of rapid technological advancements, artificial intelligence (AI) and big data analytics will be integrated to ensure that every customer interaction is a unique and enriching experience. The ability to anticipate customer needs before they are even expressed is the new standard of success, and placing the customer at the heart of digital decisions is the true guarantee of business sustainability and growth in a highly competitive and rapidly changing global economic environment.
