Launch of the "Executive Jet" service for private flights
announced Executive, a leading provider of luxury hospitality and travel services at Saudi Arabian airports, has officially , "Executive Jet," dedicated to private aviation. This strategic move comes as part of a significant partnership in the private aviation sector and aims to expand the company's services to offer integrated travel solutions tailored to meet the needs of its individual, VIP, and corporate guests.
General context and historical development of the luxury travel sector
The Executive Company was established as part of the Kingdom's civil aviation sector privatization program to manage and operate all executive lounges at Saudi airports. With the rapid development of the air transport sector, the need has become urgent to provide services that extend beyond the ground terminals to encompass the entire air travel experience. This step aligns perfectly with the objectives of Saudi Vision 2030 and the National Aviation Strategy, which aim to solidify the Kingdom's position as a leading global logistics hub and enhance the quality of life and services offered to travelers.
Features of the new private aviation service
The new service allows clients to easily book private flights through the Executive channels. It offers access to multiple options and a diverse fleet of private aircraft to suit various travel requirements. This is facilitated through a wide network of accredited and trusted operators, ensuring an exceptional travel experience based on the highest standards of quality, flexibility, and complete privacy.
Importance and expected impact locally and regionally
At the local and regional levels, the private aviation market in the Middle East, and in Saudi Arabia in particular, is witnessing remarkable growth driven by increased economic activity, the hosting of major international events, and the burgeoning luxury tourism sector. The launch of Executive Jet will contribute to meeting this growing demand and will enhance the international competitiveness of the Saudi aviation sector by attracting businesspeople and investors seeking efficiency and speed in their travels.
Executive Management Statements
In this context, Mr. Julban Al Julban, CEO of Al Taffizi, stated: “The launch of Al Taffizi Jet represents a strategic step in Al Taffizi’s journey towards expanding its service portfolio and providing integrated travel solutions that exceed our guests’ expectations. Through this service, we aim to provide a private aviation experience characterized by flexibility, privacy, and operational efficiency, through partnerships with a select group of accredited operators, reflecting our ongoing commitment to providing world-class services and enhancing Al Taffizi’s position as a trusted partner in the luxury travel experience.”.
An integrated system and future plans for 2026
Guests can access the new service by contacting the company via email or a dedicated phone number to provide trip details, receive suitable offers, and complete booking procedures. This launch is part of the company's ongoing efforts to expand its portfolio of premium services within its 2026 strategy. The company previously launched the "Executive Chauffeur" , which covers approximately 320 cities worldwide, in addition to the "Executive International" , which strengthens the company's global presence by offering a sophisticated hospitality experience in select international destinations, thus underscoring its commitment to elevating the luxury travel experience.
