He established a strategic sponsorship for the third edition of the Al-Balad Al-Amin Center
Assas Company announced its active participation as a strategic sponsor in the third edition of "Markaz Al-Balad Al-Ameen," a leading communication platform originating from the heart of Makkah. This initiative is inspired by the goals of the Kingdom's Vision 2030, as the center aims to create a unifying space for constructive dialogue, the exchange of expertise, and the building of strategic partnerships that directly contribute to shaping the future of the Holy City and enhancing its developmental and cultural standing.
A platform for unifying development visions in Makkah Al-Mukarramah
The “Markaz Al-Balad Al-Amin” is more than just an annual event; it is a vital platform that brings together a select group of leaders, investors, decision-makers, and representatives from the public and private sectors. This gathering stems from a deep belief that Makkah, with its universal Islamic sanctity and symbolism, deserves to be developed with a vision that transcends traditional geographical boundaries. Its development is centered on human beings, the quality of relationships, and effective integration among the various stakeholders involved in urban and architectural development.
The center was launched with an idea that inherently carried a clear developmental ambition, and today it has become a movement that expands year after year, consolidating its position as a communication platform that contributes to creating a tangible impact and enhancing joint cooperation for the bright future of Mecca.
The importance of strategic partnership and the role of the private sector
The strategic sponsorship of this event by “Usus” stems from a shared vision regarding the importance of contributing to the comprehensive development underway in Makkah. The company believes in the necessity of forging strategic partnerships and implementing conscious planning that places “quality of life” at the heart of real estate and urban development. This sponsorship reflects the company’s growing presence as a leading real estate developer that contributes to shaping integrated urban environments, and its belief that successful urban development begins with a clear vision and integrated efforts between the public and private sectors.
In a related context, these events are of great importance due to the strategic position of Makkah within Vision 2030, specifically with regard to the Guests of God Service Program, which requires advanced infrastructure and urban projects that meet the aspirations of visitors, pilgrims, and residents of the Holy City alike.
High-level meetings to discuss the future of the Holy City
The event at the center featured a significant meeting between the Chairman of the Board of Directors of "Usus," Mr. Abdullah bin Majid Al Majid, and His Excellency the Mayor of the Holy City of Mecca, Mr. Musaed bin Abdulaziz Al Dawood. During the meeting, they reviewed the most prominent future projects in Mecca and discussed development visions that contribute to enhancing the urban infrastructure.
The two sides discussed ways to enhance the quality of projects to keep pace with the rapid development taking place in the Holy City of Mecca, within the framework of integrated efforts between the public and private sectors to achieve sustainable development goals. Through its participation, “Usus” affirms its ongoing commitment to being part of platforms that foster constructive dialogue about the future of Mecca and support initiatives that contribute to solidifying its position as a city that combines its historical depth with its modern developmental aspirations.
