Exceptional efforts to support Saudi fans in the 2026 World Cup
In a move reflecting the significant development in the Kingdom's sports investment environment, American investor Ben Harburg, a co-owner of Al-Kholoud FC, is leading extensive efforts to facilitate visa procedures for Saudi fans traveling to the United States. This proactive initiative aims to ensure the attendance of fans at the 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico, in support of the Saudi national football team's campaign in this highly anticipated global event.
Addressing the highest American and international authorities
Harburg explained in a tweet on his official X social media account that he had intensified his contacts with high-ranking government and sporting authorities to overcome any obstacles that fans might face. The list of entities he contacted included:
- The American White House.
- The US Congress.
- The US Embassy in Saudi Arabia.
- U.S. State Department.
- FIFA President Gianni Infantino.
These moves are aimed at speeding up the issuance of visas, with Harburg providing a dedicated link from the U.S. State Department (state.gov/fifa-world-cup) to start the process early.
Historical context: Memories of the 1994 World Cup
This initiative holds immense historical significance, recalling the Saudi national team's historic first participation in the 1994 World Cup, also held in the United States. At that time, the Green Falcons achieved an unprecedented feat by reaching the Round of 16. Today, with the 2026 edition approaching, which will feature 48 teams for the first time, the Saudi team is heavily relying on the tremendous fan support that has always been a defining characteristic, as was recently demonstrated at the 2022 Qatar World Cup, where Saudi fans formed a powerful force in the stands.
Regional and international impact of sports investment
Locally and regionally, this move highlights the success of the investment and privatization project for sports clubs within Saudi Vision 2030. The presence of foreign investors like Ben Harburg extends beyond financial and technical support for the clubs; it also includes leveraging influence and diplomatic connections to benefit Saudi sports and its fans. Internationally, these efforts contribute to strengthening cultural and sporting ties between the Kingdom and the United States, reflecting the soft power of sports in bringing people together.
Direct support and widespread public engagement
In closing, Harburg emphasized his complete readiness to address any concerns or problems Saudis might encounter regarding visa applications, pledging to follow up and resolve them directly through both official and unofficial channels. This initiative garnered widespread support and praise from Saudi sports fans across social media platforms, underscoring the importance of collaborative efforts to ensure a strong and dignified Saudi presence at the world's biggest football event.
