The Ministry of Media is organizing an IMPAC event as part of the "Made in Saudi Arabia 2025" initiative
The Ministry of Media is preparing to launch the “ImpaQ Talk” sessions tomorrow, one of the most prominent initiatives of the ImpaQ Impact Makers Forum, as part of the events accompanying the third edition of the “Made in Saudi Arabia 2025” exhibition. The Riyadh Exhibition and Convention Center (Mulham) will host this prominent event from December 15 to 17, 2025, in a move aimed at integrating the power of media influence with the ambitions of the national industry.
A platform for national success stories
The upcoming session, titled “Influential Saudi Products,” will feature a distinguished group of Saudi influencers, entrepreneurs, and brand owners. The session aims to showcase inspiring success stories of Saudi talent, discuss the latest trends in the industrial sector, and explore the future of local products and their competitiveness in global markets. Through this platform, the Ministry seeks to highlight the high quality of Saudi products, thereby strengthening consumer confidence both domestically and internationally.
“Made in Saudi Arabia” program: an economic pillar
This event cannot be separated from the broader context of the “Made in Saudi Arabia” program, a national initiative launched by the Saudi Export Development Authority as part of the National Industrial Development and Logistics Program (NIDLP). Since its inception, the program has aimed to make Saudi-made products the preferred choice for consumers and to stimulate investment in the industrial sector. The third edition of the exhibition, scheduled for 2025, will culminate years of dedicated work to strengthen the Kingdom’s industrial identity, providing an ideal platform for companies to showcase their innovations and build strategic partnerships.
The integration of media and the economy
The participation of “Hadith Impac” highlights the vital role played by the Ministry of Media in supporting the national economy. By empowering influencers, the Ministry is creating a soft marketing arm that contributes to showcasing national achievements and conveying an accurate picture of industrial development in the Kingdom. This integration of media messaging and economic accomplishment is a crucial factor in changing traditional perceptions and raising awareness of the importance of supporting local industry.
Economic impact and the goals of Vision 2030
This event holds significant regional and international importance, directly contributing to the goals of Saudi Vision 2030, which aims to diversify income sources and reduce dependence on oil. Supporting Saudi brands and promoting their export capabilities not only boosts non-oil GDP but also strengthens the Kingdom's position as a global logistics and industrial hub. These events underscore the Kingdom's unwavering commitment to building a prosperous and sustainable economy based on the skills and innovative products of its people.
