Mobily celebrates 20 years and launches its 2030 strategy at Mobily Night
In an exceptional evening that blended the spirit of achievement with a vision for the future, Etihad Etisalat Company (Mobily), a leading technology, media, and telecommunications company in the Kingdom of Saudi Arabia, celebrated its 20th anniversary. This grand celebration coincided with the launch of the company's new strategy extending to 2030, as well as the unveiling of its updated visual identity and new slogan, "Closer to You," which embodies the company's philosophy of strengthening its connection with its customers.
A magical artistic night in the heart of Riyadh
To celebrate this occasion, the company organized a grand concert entitled "Mobily Night" on Thursday evening, January 8th, at the Mohammed Abdo Arena in the Boulevard City area of Riyadh. The concert was attended by a large audience of the company's customers, who received free tickets as a token of appreciation for their loyalty, as well as a select group of media personalities and social media influencers.
The concert was enlivened by the brilliant artist Ayed Yousef and the creative artist Omaima Taleb, who presented a diverse selection of their most famous songs amidst great interaction from the audience, which added an atmosphere of joy and celebration befitting the occasion.
Two decades of leadership and digital transformation
Going back to its historical roots, the establishment of Mobily in 2005 marked a pivotal turning point in the history of the Saudi telecommunications sector. The company was the first operator to break the monopoly in the Kingdom, contributing to a competitive environment that benefited consumers and improved the quality of services provided. Over the past two decades, Mobily has not only been a mobile phone operator but has evolved into an integrated technology, media, and communications (TMT) company, actively contributing to the deployment of broadband, fiber optic, and 5G networks across the Kingdom.
An ambitious strategy that aligns with Vision 2030
This celebration is not merely a nostalgic look back; it carries profound strategic implications for the Kingdom's digital future. Mobily's new strategy is fully aligned with the goals of Vision 2030, which positions digital transformation as a cornerstone for economic diversification and building a vibrant society. Mobily plays a pivotal role as a strategic partner in developing the digital infrastructure necessary to support smart cities, artificial intelligence, and innovative business solutions, thereby reinforcing the Kingdom's position as a regional hub for technology and innovation.
Renewed commitment to customers
Commenting on this significant event, Mobily CEO, Eng. Nizar Banabilah, stated, “We are proud of our 20-year journey, and the launch of our new strategy reinforces our leadership in the technology and communications sector.” Banabilah emphasized that the event was presented as a gift to customers to underscore the message of the new slogan, adding, “To tell them that we are always closer to them.”.
In conclusion, the “Closer to You” slogan reflects the company’s ongoing commitment to providing a unique user experience and customized digital solutions that meet the aspirations of both individuals and the business sector, affirming its determination to continue investing in the Kingdom’s digital future.
