Dara Real Estate Development launches its new identity to support Vision 2030
In a strategic move reflecting the evolution of the housing sector in Saudi Arabia, Dara Real Estate Development Company officially announced the launch of its new corporate identity during a grand ceremony held on Saturday evening, February 7th, at the Makkah Grand Hall. The event was attended by over 400 prominent figures from the real estate sector, including business leaders and investors, demonstrating the company's growing prominence in the local market.
This announcement comes at a crucial time, as the Saudi real estate market undergoes radical transformations driven by the goals of Vision 2030. Through its new identity, the company seeks to align its strategy with national aspirations to increase homeownership rates among Saudi families. This transformation extends beyond simply changing the logo; it encompasses the adoption of modern architectural concepts focused on "quality of life," a key Vision 2030 program aimed at improving the lifestyle of individuals and families and building a society that enjoys a balanced life.
The ceremony witnessed the signing of a package of strategic agreements and memoranda of understanding, highlighting Dara's commitment to fostering sustainable partnerships with relevant stakeholders. These partnerships aim to attract further investment in high-quality projects, contributing to the growth of non-oil GDP and expanding investment opportunities in the real estate development sector, a key pillar of the national economy at present.
Commenting on this important event, the CEO of Dara Real Estate Development Company, Mr. Abdulrahman Al-Maliki , explained that the launch of the new identity represents the culmination of a remarkable journey that began in 2014. Al-Maliki emphasized that this step reflects the maturity of the company's experience and the expansion of its ambitions to go beyond traditional building concepts to creating integrated residential environments.
Al-Maliki added that the company's new slogan, "A Future You Live ," is not merely a marketing ploy, but a promise Dara is making to its clients to transform architectural visions into tangible urban realities that adhere to the highest global sustainability standards. Through its upcoming projects, the company aims to offer real estate products that integrate luxury, functionality, and environmental sustainability to meet the growing demand for residential units that align with the aspirations of the new generation and the future market in the Kingdom.
