Jeddah's historic Qarqee'an: Reviving heritage with Azzouz and Joud during Ramadan
Jeddah's historic district (Al-Balad) was adorned with Ramadan decorations, hosting the "Qarqee'an" event that revived the charm of the past for residents and visitors alike. Thousands of families flocked to the area to participate in this celebration, organized by Benchmark Company to high professional standards, and featuring the beloved characters "Azzouz and Joud," bringing joy and happiness to the faces of children and adults alike.
Historical depth and authentic cultural heritage
This event is not merely a fleeting celebration, but rather a means of enhancing the cultural standing of Jeddah's historic district, a UNESCO World Heritage Site. With its ancient houses and distinctive wooden balconies, the district provides the perfect setting for reviving such traditions. "Gargee'an" is one of the most prominent Ramadan traditions in the Gulf region and the Kingdom, where children, dressed in traditional clothing, roam the neighborhoods collecting sweets and nuts, singing songs specific to the occasion. This tradition has been meticulously recreated in the alleyways of "Al-Balad" (the old city), connecting the new generation to their historical roots.
Azouz Wajoud: An icon of joy for children
The presence of the popular duo "Azzouz and Joud" was the highlight of the event, with children enthusiastically interacting with them. The little ones wore colorful traditional costumes, carried embroidered cloth bags, and sang old folk songs that echoed through the historic district. Families were keen to capture these moments, transforming the squares into open-air studios for taking souvenir photos that combined the innocence of childhood with the rich heritage of the place.
Professional organization enhances the tourist experience
Benchmark successfully set a benchmark for crowd management and the organization of major heritage events. The event featured streamlined pathways that ensured visitor safety and ease of movement between various entertainment venues, despite the large crowds. This meticulous organization contributed to transforming the visit into a comprehensive and safe cultural and entertainment experience, reflecting the significant progress witnessed in the events sector in the Kingdom.
Social dimensions and tourism impact
Such events hold immense importance that transcends mere entertainment; they play a pivotal role in stimulating domestic tourism and attracting visitors to historical areas, thus contributing to the economic growth of the surrounding region. They also strengthen social bonds by bringing families together in a vibrant, interactive atmosphere, away from digital screens, thereby reinforcing the values of giving and community participation that characterize the holy month. Reviving the tradition of "Gargee'an" in the heart of historic Jeddah sends a powerful message that modernity and progress do not negate authenticity, but rather imbue it with a renewed vibrancy that resonates with the aspirations of the present.
