The King of Malaysia visits Arabian Oud in Riyadh and praises the Saudi industry
In a move reflecting the deepening diplomatic and economic ties between the Kingdom of Saudi Arabia and Malaysia, His Majesty the King of Malaysia paid a significant official visit to the headquarters of Arabian Oud in Riyadh. This visit, part of His Majesty's itinerary in the Kingdom, highlighted the rapid development of the Saudi industrial sector, particularly the perfume and oud industry, which represents a cornerstone of the region's cultural and economic heritage.
A tour through the corridors of innovation and originality
During the visit, the Malaysian monarch toured the company's facilities and factories, receiving a comprehensive briefing on the advanced manufacturing processes employed by Arabian Oud. His Majesty was briefed on how the company integrates time-honored traditional methods of oud aging with the latest global technologies in extraction, blending, and packaging. He expressed his profound admiration for the company's professionalism and adherence to international quality standards, praising its pioneering role that has transcended local boundaries to become an ambassador for Saudi industry in international markets.
Arabian Oud: A global success story since 1982
This visit is more than just a protocolary event; it's a testament to the success story of Arabian Oud, which began in 1982 and has since become one of the world's largest specialty perfume chains. The company exemplifies the Saudi private sector's ability to compete globally, boasting an extensive network of branches stretching from Riyadh to fashion and beauty capitals like London and Paris, and as far as Kuala Lumpur and New York. The Malaysian king's interest in visiting the company's headquarters underscores its prestigious standing, especially given its Guinness World Record achievements, further solidifying its position as a leader in the oriental perfume market.
Strengthening economic relations in light of Vision 2030
This visit carries profound economic significance, aligning with the objectives of Saudi Vision 2030, which aims to boost non-oil exports and support the "Made in Saudi Arabia" program. The perfume industry is a vital sector contributing to the GDP, and the Kingdom is working to transform this cultural heritage into a sustainable industry with substantial economic returns. The Malaysian guest's praise serves as an international testament to the quality of Saudi products and their ability to compete strongly in international markets.
Strategic integration between resources and manufacturing
It is worth noting that the relationship between Saudi Arabia and Malaysia in the perfume sector is characterized by strategic integration. While Southeast Asian countries, including Malaysia, are a major source of agarwood trees and rare raw materials, Saudi Arabia excels in the manufacturing, innovation, and global marketing of these products. Such visits open up broader horizons for trade cooperation, facilitate supply chains, and exchange expertise, thereby enhancing the Kingdom's soft power and underscoring the role of national brands in strengthening diplomatic and economic ties among Islamic countries.
