Hamad Al-Sani'a receives a PhD with honors in Sports Management from Umm Al-Qura University
In a new scientific achievement added to the record of national sports expertise, former Al-Ittihad Club president and prominent sports figure, Hamad Al-Sani , has earned a doctorate in Sports Management with "Excellent" honors from Umm Al-Qura University, specifically from the College of Education – Department of Sports Sciences. This achievement crowns a long career in field administration, combining practical experience with rigorous academic research.
Details of the message and its strategic importance
Al-Sani’ discussed his thesis, titled “The Role of Strategic Planning and Digital Transformation in the Performance of Sports Clubs in the Kingdom of Saudi Arabia ,” before a distinguished audience of academics and specialists. This study is of paramount importance at this time, coinciding with the qualitative leap the sports sector in the Kingdom is witnessing. Digital transformation and strategic planning are no longer merely theoretical concepts; they have become fundamental pillars of the governance and privatization standards currently being implemented by the Ministry of Sports.
The message highlights how to leverage modern digital tools to enhance the operational efficiency of clubs, transforming them from mere traditional sports institutions into professional investment entities capable of competing locally and continentally, in line with the requirements of the Asian Football Confederation and the International Federation of Association Football (FIFA).
Hamad Al-Sani'a... Field experience crowned with knowledge
Hamad Al-Sani is no stranger to the sports scene; the Saudi public knows him as a seasoned administrator who has held numerous sensitive positions. Most notably, he chaired the board of directors of Al-Ittihad Club during a critical period, in addition to his work within the Saudi Arabian Football Federation and its competitions committee. This extensive field experience lent his doctoral dissertation a realistic and practical dimension, as the study was not merely theoretical research, but rather a diagnosis of the tangible realities and actual needs of Saudi clubs.
Keeping pace with the Kingdom's Vision 2030
This scientific research aligns perfectly with the objectives of the Kingdom's Vision 2030 , specifically the Quality of Life Program, which places great emphasis on developing the sports sector. Integrating digital transformation into club management is a necessary step to keep pace with the sports club privatization project, which aims to raise the level of professionalism and boost revenues, thus requiring administrative leaders equipped with modern science and knowledge.
Pride and hope for the future
Commenting on this achievement, Dr. Hamad Al-Sani’ expressed his immense joy, saying, “I feel proud and grateful to have achieved this scientific goal, which represents a turning point in my academic and professional career.” Al-Sani’ emphasized that his ambition extends beyond obtaining an academic degree to practical application, adding, “Through this research, I aim to develop the sports club sector in the Kingdom and enhance the role of modern strategies in raising the level of administrative performance and competitiveness.”.
Al-Sani’ concluded his speech by thanking Umm Al-Qura University and all his supporters, stressing his aspiration to contribute effectively to the development of Saudi sports by implementing the results and recommendations of his research on the ground, to serve the nation’s sports and its bright future.
