IMPAC's speech at the Made in Saudi Arabia 2025 exhibition: Strengthening national identity
In a move reflecting the integration between the media and national industries, the Ministry of Media organized a dialogue session today entitled “ImpaQ Talk,” as part of the third edition of the “Made in Saudi Arabia 2025” exhibition, held at the Riyadh Front Exhibition and Convention Center in Malham. This session is one of the outcomes of the ImpaQ Impact Makers Forum, reinforcing the concept of soft power in supporting the national economy.
Strategic context and ambitious vision
This event cannot be separated from the broader context of Saudi Vision 2030, which primarily aims to diversify income sources and reduce dependence on oil. The “Made in Saudi Arabia” program, launched by the Saudi Export Development Authority, is a cornerstone of achieving this goal, striving to make Saudi products the preferred choice domestically and globally competitive. Within this framework, the Ministry of Media plays a crucial role as the bridge conveying the image and value of these products to the world, emphasizing that industry and quality require a professional media narrative to tell their story.
“Impak Talk” Session: Content as Economic Value
The session witnessed a remarkable turnout and participation from a distinguished group of prominent figures in the content creation and entrepreneurship sectors, including Abdulrahman Abumalah, Yara Al-Namlah, and Hamad Al-Marri. The discussion moved beyond traditional approaches, focusing on how to transform Saudi identity from a mere slogan into a value-added asset that enhances brand visibility in international markets. The speakers delved into the challenges facing the content creation industry and explored how to translate authentic local ideas into globally resonant products, showcasing real-world examples of products inspired by the Kingdom's spirit that have achieved remarkable success.
Challenges and opportunities of Arabic content
One of the key topics addressed in the session was the state of Arabic content online. Speakers highlighted the significant gap between the number of Arabic speakers and the amount of available content, emphasizing that this scarcity presents a golden opportunity for Saudi creators to fill this void with high-quality material. Abdulrahman Abumaleh and the other participants explained that building a robust content creation infrastructure is not a luxury, but a strategic necessity to enable brands to reach their target audiences and build lasting trust.
Economic and social impact
The session emphasized that social media platforms are no longer merely tools for entertainment, but have transformed into economic platforms that contribute to shaping consumer awareness and supporting national products. Participants agreed that product scarcity and continuous innovation are the two crucial elements in creating value, noting that transforming passion into institutionalized action is the key to sustainability. The session concluded with a clear message: current Saudi success stories are just the beginning of a new phase in which Saudi identity will be a distinctive feature on the global map of industry and innovation.
