The King and Crown Prince launch the "Generosity from Us and Among Us" campaign with 150 million riyals
In a humanitarian gesture reflecting the deep bond between the leadership and the people, the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, Prime Minister – may God protect them – launched the national charitable campaign “Generosity is from us and within us.” The two leaders inaugurated this blessed campaign by making two generous donations totaling 150 million Saudi Riyals through the “Jood Housing” platform, the leading national platform in the field of charitable housing giving.
Ongoing leadership support for charitable work
This generous donation reflects the unwavering commitment of the wise leadership – may God protect them – to supporting all national efforts and initiatives aimed at strengthening the social protection system and providing suitable housing for the most vulnerable families in the Kingdom. This initiative is a continuation of the Kingdom's long-standing approach to promoting the values of giving and generosity, especially during blessed seasons when rewards are multiplied. These donations serve as a significant incentive for all members of society and private sector institutions to contribute to this national humanitarian endeavor.
Jood Housing Platform: A Model of Transparency and Generosity
The “Jood Housing” platform is one of the outcomes of the developmental housing initiatives, operating through a digital mechanism that ensures transparency and reliability in delivering donations to their beneficiaries. Since its launch, the platform has successfully transformed charitable work in the housing sector into a structured, institutionalized effort, allowing contributors to see the direct impact of their donations. The platform plays a pivotal role in achieving the goals of the Kingdom’s Vision 2030 related to increasing homeownership rates among citizens and enhancing the contribution of the non-profit sector to the gross domestic product.
Ministerial praise and community engagement
On this auspicious occasion, His Excellency the Minister of Municipalities and Housing, Chairman of the Board of Trustees of the National Housing Development Foundation “Sakan”, Mr. Majid bin Abdullah Al-Hogail, expressed his deepest gratitude and appreciation to the Custodian of the Two Holy Mosques and His Royal Highness the Crown Prince. His Excellency affirmed that this unsurprising support represents a strong incentive to achieve the Foundation’s goals of providing a dignified life for beneficiary families.
Al-Haqil pointed out that the positive impact of these donations extends beyond the financial aspect, reaching the point of motivating all segments of Saudi society to embrace a culture of social solidarity. He explained that the campaign aims to secure housing for needy families in various regions of the Kingdom, thus strengthening family stability and improving quality of life. He emphasized that the “Jood” platform has proven its efficiency as a reliable national channel that connects donors and beneficiaries in a secure and user-friendly technological environment.
Social and developmental dimensions
The importance of the “Generosity is from Us and Among Us” campaign extends beyond simply providing housing units; it also strengthens national unity and reinforces the values of compassion among members of the community. Such initiatives contribute to addressing social challenges in sustainable ways, as housing is the cornerstone of family stability and growth. The campaign is expected to witness widespread participation from business leaders, companies, and individuals, following the example of the wise leadership, to help resolve deserving cases and alleviate the hardship of needy families.
