Launch of the fifth season of the 100 Saudi Brands program to empower fashion
Fashion Commission announced the launch of the fifth season of its flagship national program, “100 Saudi Brands,” marking a significant step forward in the development of the Kingdom’s fashion sector. This season offers a more comprehensive and focused vision, aiming to support and empower Saudi brands with global ambitions, aligning with the goals of Vision 2030 to diversify the national economy and promote Saudi culture globally.
Strategic development and tailored pathways
The fifth season represents a strategic maturation for the program. After four successful seasons focused on laying the foundations and building designers' capabilities, the program is now transitioning to a more selective business model based on performance and sustainable growth. For the first time, the program covers the entire Saudi fashion scene on a unified platform, from emerging designers to established companies and brands, including publicly traded labels.
The Authority has designed a development framework based on three distinct pathways, each linked to a specific stage in the brand lifecycle. This approach ensures tailored support that meets the precise needs of each brand based on its level of business maturity and expansion ambitions, making this the most precise iteration in the program's history.
Inclusiveness of target groups
Support in the new season is not limited to a specific category, but rather encompasses a wide range of fashion products, thus promoting local industry integration. Targeted categories include:
- Haute couture.
- Ready-to-wear clothing for men and women.
- Jewelry and accessories.
- Bags and shoes.
- Perfumes and cosmetics, which are an integral part of the elegance system.
Vision context and economic impact
This launch is particularly significant given the cultural and economic dynamism the Kingdom is witnessing. Since the establishment of the Fashion Commission within the Ministry of Culture, the fashion sector has emerged as a promising pillar of the non-oil economy. The program aims to transform Saudi brands from local ventures into commercial entities capable of competing in international markets, thereby contributing to job creation, attracting investment, and enhancing the Kingdom's soft power by exporting its cultural identity with a contemporary touch.
The program has proven its worth in previous seasons by enabling Saudi designers to showcase their creations in global fashion capitals such as Paris, Milan, and New York, paving the way for this season to be a gateway towards actual exporting and international commercial expansion.
From local to global
The fifth season focuses intensively on empowering brands with a strong local presence to take the step of exporting to global markets. This is achieved through a package of services that includes expert mentorship from international specialists, advanced workshops in business management and supply chains, as well as targeted business development opportunities that connect designers with international buyers and investors.
Registration and Participation Mechanism
The Fashion Commission has confirmed that applications for its fifth season are now open to all fashion brands, both private and public, provided they have a Saudi commercial registration and are based in the Kingdom. The Commission invites those interested in joining this transformative journey to visit its official website for details on eligibility and available pathways.
