McDonald's Saudi Arabia launches "McDonald's Promise 2030" to support Saudization

In a strategic move reflecting the deep alignment between the private sector and the goals of the National Transformation Program, McDonald's Saudi Arabia reaffirmed its unwavering commitment to the Kingdom and its community by officially announcing the "McDonald's Promise 2030" initiative. This initiative, under its corporate social responsibility brand "From You and For You," lays out a clear roadmap for the next decade, fully aligned with the pillars of the Kingdom's ambitious Vision 2030.

Historical context and pioneering role since 1993

Since entering the Saudi market in 1993, McDonald's Saudi Arabia has not only been a global restaurant chain, but has also been keen to infuse its identity with local character, becoming an integral part of the Kingdom's social and economic fabric. The launch of "McDonald's Promise 2030" is the culmination of a journey spanning more than three decades, during which the company has become a role model in localizing jobs and supporting the local economy. This step is particularly significant given the economic momentum the Kingdom is experiencing, where the private sector is relied upon to drive non-oil development, a commitment the company demonstrates through its dedication to being 100% Saudi-owned and operated.

Ambitious figures boost the Saudi labor market

McDonald's Saudi Arabia has revealed the figures that reflect the scale of its achievements and future aspirations. After successfully creating over 30,000 job opportunities and 200,000 training opportunities in recent years, and with its Saudi workforce now exceeding 4,200 employees, the company has set new, more ambitious targets for 2030. The future plan includes:

• Providing more than new job opportunities
• Providing over 120,000 training opportunities for skills development.
• The total number of Saudi employees was increased to 7,200 .
• The number of Saudi administrative leaders has increased to 850 managers .

These figures are not just statistics, but reflect a direct economic impact that contributes to reducing unemployment rates and raising the efficiency of national cadres, which is in the interest of the Kingdom’s macroeconomy.

A humanitarian and societal commitment towards "people with disabilities"

On a humanitarian level, McDonald's Saudi Arabia plays a prominent role as an active partner in improving the quality of life for a valued segment of society. The company has achieved remarkable success in integrating individuals with Down syndrome into the workplace, employing over 250 people with disabilities. As part of its "McDonald's 2030 Promise," the company has pledged to amplify this impact by:

• The number of employees with Down syndrome and disabilities has been increased to 400 .
• Investing more than 16 million riyals in skills development programs for 1,700 new children.
• Continuing recreational initiatives to bring joy to more than 48,000 children.

Leadership vision for the future

Commenting on this significant event, His Highness Prince Majid bin Fahd bin Farhan Al Saud, Co-CEO of Riyadh International Food Company (McDonald's Saudi Arabia), emphasized that social responsibility is not an option but a national duty. He stated, "McDonald's Saudi Arabia is an integral part of this community, and we are committed to being active partners in achieving the goals of the Kingdom's Vision 2030. We will continue to empower our youth, strengthen our local resources, and move confidently towards a more prosperous future.".

In conclusion, the “Mac Promise 2030” represents a model of integration between the private sector and government directions, stressing that investment in people and local content is the basic pillar for the sustainability of businesses and the advancement of nations.