Al-Maghlouth and Al-Jada'i discuss enhancing media integration between the Ministry of Information and the Food and Drug Authority
In a move aimed at unifying government efforts and enhancing communication with the public, His Excellency the Deputy Minister of Media, Dr. Abdullah bin Ahmed Al-Maghlouth, met with His Excellency the CEO of the Saudi Food and Drug Authority, Dr. Hisham bin Saad Al-Jadaei. The meeting, which was attended by high-ranking officials from both sides, included extensive discussions on ways to strengthen media integration and coordinate joint efforts to serve national interests.
Dimensions and main themes of the meeting
During the meeting, practical mechanisms for enhancing integration between the media system and the regulatory and health sectors, represented by the Food and Drug Authority, were discussed. Both sides emphasized the importance of coordinating efforts to ensure accurate awareness messages reach all segments of society, in addition to supporting the Authority's impactful initiatives. This move aims to ensure that information related to food, drug, and medical device safety is readily available and clear, thus preventing the spread of rumors and misinformation.
Strategic context within the Kingdom's Vision 2030
This meeting cannot be viewed in isolation from the comprehensive development drive underway in the Kingdom of Saudi Arabia under Vision 2030. Integration among government entities is a cornerstone of the National Transformation Program, which aims to enhance government performance and improve quality of life. The Ministry of Media plays a pivotal role in this context, serving as a strategic support for all government bodies and institutions. It works to highlight their achievements and deliver their messages with transparency and high professionalism, thereby strengthening the trust of citizens and residents in the services and products provided.
Importance and expected impact
This collaboration is of particular importance given the sensitivity of the sector overseen by the Saudi Food and Drug Authority (SFDA), as it directly impacts human health and safety. This integration is expected to result in:
- At the local level: raising the level of health and nutritional awareness in the community, and speeding up media response in cases of emergencies or warnings related to consumer products, which enhances national health security.
- On the economic front: Clarifying regulations and legislation for investors in the food and drug sectors through reliable media channels, which supports the investment environment.
- On the international level: Highlighting the Kingdom as a leading model in regulatory oversight and media transparency, which enhances its standing in relevant international organizations.
This meeting confirms the keenness of the leaders in both sides to invest in modern media tools and digital platforms to maximize the positive impact of government initiatives, and to ensure that the official voice reaches with high accuracy and reliability.
