Under the patronage of His Excellency the Minister of Media, Mr. Salman bin Yousef Al-Dossari, the Ministry of Media announced the organization of the first edition of the Ramadan Media Tournament, titled “Media Paddle.” The tournament is scheduled to take place from March 1st to 5th at the Paddle Rush courts located in Boulevard Riyadh City, the premier entertainment destination in Riyadh.
Enhancing sports communication in the media
This initiative comes with broad participation from a number of major media institutions. Through this event, the Ministry aims to strengthen communication and bonds among media professionals in a Ramadan atmosphere imbued with the spirit of sportsmanship. The tournament also seeks to promote and solidify a culture of sports participation as a healthy lifestyle, in line with the objectives of the Quality of Life Program, one of the programs of the Kingdom's Vision 2030, which focuses on encouraging sports activities in society.
Context of the event and the importance of padel sport
Padel sports have witnessed rapid growth and widespread popularity in Saudi Arabia in recent years, becoming one of the most attractive social sports for various age groups. The choice of this sport for the media championship stems from its nature, which relies on teamwork and direct interaction, making it an ideal tool for breaking the work routine and creating spaces for dialogue and networking outside the formal work environment.
It was decided that this tournament would become an annual sporting event held during the holy month of Ramadan each year, with plans to diversify the sports included in the future. This initiative opens new avenues for ongoing cooperation and strengthens effective communication channels between media professionals and the Ministry of Information, fostering an environment that combines fair competition with a spirit of professional camaraderie.
Strategic partnerships to ensure the tournament's success
The “Media Padel” tournament embodies the Ministry’s vision of activating community and sports partnerships. The inaugural edition is being held in collaboration with a select group of partners to ensure the event’s organizational and technical success. The list of partners includes:
- The Saudi Padel Federation: as a sports partner for technical supervision of the competitions.
- Maestro Company: Hosting Partner.
- NOB Company: A creative partner to create a distinctive visual style.
- “Rooh” Agency: Partner of Inspiration, and undertakes the production of commemorative shields and medals.
- “Hi Million”: A hospitality partner to provide outstanding services to attendees and participants.
- Rasen Arabia Company: A partner for logistical organization.
- “Influencer”: Media influence partner.
This event is expected to receive extensive coverage and great attention, not only as a sporting championship, but also as an annual gathering that brings together wordsmiths and newsmakers in the field of sports competition, reflecting a vibrant aspect of the Saudi media community.
