Mohamed Salah's annual earnings from sponsorships and his salary with Liverpool
Recent British press reports have revealed astonishing details about the financial empire built by Egyptian star Mohamed Salah, the Liverpool winger. His brilliance is no longer confined to the pitch; it has extended to phenomenal economic success off the field. According to the British newspaper The Sun, the "Egyptian Pharaoh's" total earnings have reached record levels, bolstered by lucrative sponsorship deals and the shrewd exploitation of his image rights.
Astronomical figures from sponsorship and advertising contracts
The newspaper explained that Mohamed Salah earned approximately £45 million, a figure reflecting the player's enormous market value. Breaking down these earnings, the Reds' striker managed to generate a net profit of around £8 million last season alone from his off-field activities. This money comes from his endorsement deals with major global companies in the sportswear, telecommunications, and soft drink sectors, meaning Salah earns over £150,000 per week from these commercial ventures alone, separate from his basic salary with the club.
Weekly salary and financial boost
In addition to his advertising revenue, Mohamed Salah earns a massive weekly salary of £400,000 from Liverpool, making him one of the highest-paid players in Premier League history. Financial data indicates that Salah's commercial earnings have seen a significant increase of £5 million compared to the previous season. This substantial rise is attributed to the exceptional performance of the 33-year-old, as well as bonuses associated with team and individual achievements, such as winning the Premier League title and receiving prestigious individual awards like the Golden Boot and the Playmaker of the Year award.
Salah as a global brand and its economic impact
Mohamed Salah's earnings cannot be viewed in isolation from the broader context of football stars becoming walking "brands." Today, Salah is one of the world's most prominent marketing figures, benefiting from his immense popularity in the Arab world and the Middle East, as well as his iconic status in Europe. This unique combination has led companies to compete for his signature, as Salah represents a model of success and commitment, thus enhancing the credibility of the brands he endorses. Salah's success in managing his image rights reflects an evolution in the mindset of the professional Arab player, who has come to understand the importance of investing in his name as a commercial asset that generates profits comparable to, or even exceeding, his on-field salary.
The added value of the English Premier League
Sports economists confirm that the presence of a player of Mohamed Salah's caliber in the English Premier League significantly boosts the overall market value of the competition. The figures Salah earns are not merely personal wealth, but rather an indicator of the strength of the sports economy in England and the ability of clubs and players to attract foreign investment. With his continued brilliance on the pitch, these figures are expected to grow, cementing Salah's status not only as a football legend but also as a successful businessman who manages his talent with exceptional acumen.
