The national campaign for charitable work raised 646 million riyals on its first day
of the National Charity Campaign , launched through the Ihsan platform achieved a new record, reflecting the spirit of giving deeply rooted in Saudi society. Total donations on its first day exceeded 646 million riyals . This impressive figure is a testament to the overwhelming response from philanthropists and donors, and reaffirms the high level of trust the platform enjoys as a reliable national destination for charitable work.
Generous support from the wise leadership
The campaign was launched with two generous donations from the wise leadership. The Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, may God protect him, donated 40 million riyals, while His Royal Highness Prince Mohammed bin Salman bin Abdulaziz , Crown Prince and Prime Minister, may God protect him, donated 30 million riyals. This generous support, totaling 70 million riyals, embodies the leadership's commitment to maximizing the impact of charitable work and encouraging all members of society to give generously, especially during the blessed month of Ramadan, when good deeds are multiplied.
Ihsan Platform: A Model for Transparency and Digital Transformation
The "Ihsan" platform, developed by the Saudi Data & Artificial Intelligence Authority (SDAIA), represents a qualitative leap in the Kingdom's charitable sector. Since its launch, the platform has employed cutting-edge technologies and artificial intelligence to facilitate the donation process and ensure that donations reach their beneficiaries with the highest levels of efficiency and reliability. The platform is overseen by a supervisory committee comprising several government entities, which has strengthened the principles of transparency and governance, making it the preferred choice for donors seeking effective and impactful contributions.
Strengthening social solidarity and the goals of Vision 2030
The importance of the national campaign for charitable work extends beyond simply raising funds; it also encompasses strengthening the values of social solidarity and national cohesion. Donations cover diverse areas, including healthcare, education, housing, and relief efforts, contributing to improving the quality of life for the most vulnerable groups. These efforts align directly with the objectives of the Kingdom's Vision 2030 , which aims to increase the contribution of the non-profit sector to the GDP and empower charitable work to become a sustainable development driver.
The campaign continues to receive donations from individuals, companies and donor institutions throughout the days of the holy month of Ramadan, amid expectations of increased turnout and contributions, reflecting the genuine character of the Saudi people and their eagerness to extend a helping hand, following the example of their wise leadership and in response to religious and national duty.
