The sixth edition of the National Charity Campaign, launched through the "Ihsan" platform, has achieved a new record, reflecting the spirit of giving deeply rooted in Saudi society. Total donations have reached over 646 million riyals on its first day alone. This remarkable figure is a testament to the campaign's launch, which was made possible with the generous approval of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, may God protect him, as part of efforts to maximize the impact of charitable work during the holy month of Ramadan.
Generous support from the wise leadership
The wise leadership launched this campaign with generous donations that served as a major incentive for all segments of society and institutions. The Custodian of the Two Holy Mosques donated 40 million riyals , while His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, may God protect him, donated 30 million riyals . This ongoing support from the leadership underscores its profound commitment to the charitable sector and its dedication to addressing the needs of beneficiaries.
Ihsan Platform: A technological model for enhancing transparency
The "Ihsan" platform, overseen by the Saudi Data and Artificial Intelligence Authority (SDAIA), represents a qualitative leap in the history of charitable work in the Kingdom. Since its launch, the platform has employed the latest technologies and data to maximize the impact of donations and ensure they reach their beneficiaries with the highest levels of efficiency and reliability. This robust technological infrastructure has facilitated the donation process, making it a seamless and accessible experience for donors both inside and outside the Kingdom, thus enhancing donor confidence and increasing community participation.
The social and developmental impact of the campaign
The importance of the national charitable campaign extends beyond simply raising funds; it encompasses a wide-ranging social and developmental impact. Donations cover numerous vital areas, including healthcare, education, housing, debt relief for those in financial distress, orphan sponsorship, and food security. This diversity in charitable activities directly contributes to improving the quality of life for the most vulnerable groups and strengthens the values of solidarity and compassion within the community, especially during this blessed season.
Vision 2030 and empowering the non-profit sector
These successive successes of the National Campaign for Charitable Work are perfectly aligned with the objectives of the Kingdom's Vision 2030, which has given special attention to the non-profit sector, aiming to increase its contribution to the GDP and enhance its role in social development. The millions of donations achieved by the Ihsan platform year after year reflect the maturing culture of charitable work in the Kingdom and its transformation from individual efforts to organized and sustainable institutional work, thus solidifying the Kingdom's position as a leading country in humanitarian and charitable work at both the regional and international levels.
