Noor Khuzam Project: A new residential destination north of Riyadh worth 3.3 billion riyals
In a move reflecting the urban development boom in Saudi Arabia, the capital city of Riyadh witnessed the launch of the "Noor Khuzam" project, representing the latest luxury residential destination in the north of the city. This announcement came as a result of a strategic partnership between Hassan Allam Holding and Tilal Real Estate, in close collaboration with the National Housing Company (NHC), presenting a new model for integrated urban communities.
Project launch at a prominent real estate event
Details of the promising project were revealed during the Restatex Riyadh Real Estate Exhibition 2026, held at the Riyadh International Convention and Exhibition Center from February 11-14, 2026, under the patronage of the Minister of Municipalities and Housing, Majid bin Abdullah Al-Hogail. This launch underscores the attractiveness of the Saudi real estate market and its ability to attract major regional companies. The project will be developed by Grova Development, the real estate development arm of Hassan Allam Holding Company.
Numbers and facts: Huge investments and vast areas
The Noor Khuzam project is distinguished by its massive scale and investment value, with a total project value exceeding SAR 3.3 billion. Spanning a vast area of over 228,000 square meters, the project is designed to accommodate more than 3,018 residential units. This expansion aims to meet the growing demand for modern housing units, aligning with the goals of the Kingdom's Vision 2030, which seeks to increase homeownership rates among citizens and provide diverse, high-quality housing options.
Urban context: North Riyadh, the destination of the future
The Noor Khuzam project enjoys a prime strategic location in the heart of Riyadh's northern urban expansion, a new hub for investment and development in the capital. Its proximity to key landmarks such as King Khalid International Airport, Princess Nourah bint Abdulrahman University, Roshan Waterfront, and the historic Diriyah district further enhances its appeal. The project also benefits from a modern transportation network and metro stations, ensuring easy access and direct connectivity to the city's main business and service centers, thus maximizing its long-term investment and residential value.
A design that combines authenticity and modernity
Noor Khuzam is more than just a residential complex; it offers a complete lifestyle based on green building and sustainability standards. The master plan features open green spaces that promote public health, along with community amenities including dedicated areas for restaurants and cafes, a cinema, a shopping plaza, and social lounges. Smart technologies and energy-efficient systems have been integrated into the project's infrastructure, with a pedestrian-friendly design that encourages movement and creates a safe and sustainable living environment.
Economic implications and cross-border partnerships
The entry of Hassan Allam Group, one of the region's most established construction and development companies, into the Saudi market through this project is a strong testament to the growing confidence in the Saudi economy and its investment-friendly regulatory environment. Commenting on this, Abdulrahman Al-Bassam, CEO of Tilal Real Estate, explained that the project represents a long-term urban vision focused on quality of life and the needs of Saudi families. For his part, Sherif Sadek, CEO of Grova Development, affirmed that Noor Khuzam embodies the transfer of global development expertise to the Kingdom, aligning with Riyadh's aspirations as one of the world's leading modern capitals.
