A strategic sponsor established the third edition of the Al-Balad Al-Amin Center in Mecca
“Asas” Real Estate Company officially announced its participation as a strategic sponsor in the third edition of “Markaz Al Balad Al Ameen”, the leading communication platform that originates from Makkah Al-Mukarramah, inspired by its ambitious vision from the objectives of the Kingdom’s Vision 2030. This step comes to confirm the company’s pioneering role in supporting the development movement witnessed by the Holy City, and to strengthen the concept of effective partnership between the public and private sectors.
A university platform for shaping the future of Mecca
The "Markaz Al-Balad Al-Amin" is more than just an annual event; it has become a unifying space for dialogue, the exchange of expertise, and the building of strategic partnerships. This edition is doubly significant given the timing, as Makkah is undergoing major urban and developmental transformations aimed at improving the quality of life and enriching the experience of visitors and pilgrims. The platform brings together leaders, investors, decision-makers, and representatives from various sectors under one roof, stemming from a deep belief that Makkah, with its religious symbolism and global standing, deserves to be built with a vision that transcends geographical boundaries and is based on human development, relationships, and integration among all stakeholders.
Strategic partnership to enhance quality of life
The strategic sponsorship of "Usus" for this event stems from a shared vision regarding the importance of contributing to the development of Makkah. Through this sponsorship, the company reaffirms its presence as a real estate developer contributing to the creation of integrated urban environments. The event included a tour that brought together the Chairman of the Board of Directors of "Usus," Mr. Abdullah bin Majid Al-Majid, and His Excellency the Mayor of the Holy City of Makkah, Mr. Musaed bin Abdulaziz Al-Dawood.
During the meeting, key future projects in Makkah were reviewed, and development visions that contribute to enhancing the urban infrastructure and improving project quality to keep pace with rapid development were discussed. This cooperation comes within the framework of integrated efforts to achieve the sustainable development goals stipulated in the Kingdom's Vision 2030, which places serving pilgrims and developing the infrastructure of the Holy City at the forefront of its priorities.
Economic and developmental dimensions
This alliance between "Usus" and "Markaz Al-Balad Al-Amin" carries significant economic implications, highlighting the role of the private sector as a key partner in urban development. Real estate development in Makkah is not limited to construction; it extends to the humanization of cities and the provision of a modern environment befitting the sanctity of the place. Through its participation, "Usus" affirms its commitment to being part of platforms that foster constructive dialogue about the future of Makkah and support initiatives that contribute to solidifying its position as a city that combines its historical depth with its developmental aspirations. This enhances the attractiveness of investment in the Holy City and opens new horizons for innovation in the real estate sector.
