Petromin Nissan: 10 years of partnership and excellence in Saudi Arabia
Petromin Nissan celebrated a decade of its strategic partnership with Nissan Motor Company, marking its appointment as the official distributor of the iconic Japanese brand in the Kingdom of Saudi Arabia. This celebration represents the culmination of a journey filled with achievements, as this alliance has set a benchmark for mutual trust and sustainable operational performance, directly contributing to the reshaping and development of the automotive sector in the Saudi market.
Strategic partnership with a future vision
These past ten years have been more than just a passing phase; they represent a pivotal moment in the history of the automotive sector in the Kingdom. This partnership, under the umbrella of the Al-Dabbagh Group, one of the region's leading economic entities, has given Petromin Nissan tremendous impetus for growth and expansion. The event highlighted Nissan's unwavering confidence in the Saudi market, recognizing it as one of the most important growth markets in the Middle East, a position that aligns with the company's global focus on innovation, sustainability, and smart mobility solutions.
The ceremony was attended by a select group of business and industry leaders, headed by His Excellency Sheikh Amr Al-Dabbagh, Chairman and CEO of the Al-Dabbagh Group, reflecting the economic importance of this partnership and its positive impact on the national economy.
Global awards and well-planned geographical expansion
As a culmination of its ongoing efforts, Petromin Nissan received two Nissan Global Excellence Awards last year, recognizing its operational efficiency and overall performance that meets international standards. This global recognition underscores the company's position as one of Nissan's most important partners worldwide.
In terms of field expansion, the company has successfully built a wide network covering various regions of the Kingdom over the past decade. Today, the company operates 18 modern showrooms and 16 advanced service centers in 11 major cities , enhancing the customer experience and facilitating access to sales and after-sales services, thus achieving a significant leap in consumer satisfaction levels.
Alignment with the Kingdom's Vision 2030
Commenting on the occasion, Paddy Magee, CEO of Petromin Nissan, emphasized that the company's focus over the past years has been on building a customer-centric business model while adhering to global quality standards. He added, "By investing in our human capital and expanding our network, we have worked to create sustainable value for the Saudi market.".
For his part, Adeeb Takieddine, CEO of Nissan Saudi Arabia, pointed out that the Kingdom remains a key strategic market, explaining that the partnership with Petromin has played a pivotal role in supporting growth and achieving the goals of Saudi Vision 2030, particularly in the areas of developing the infrastructure of the transport sector and raising the quality of life.
Looking towards the future: Innovation and digital transformation
As Petromin Nissan prepares for the next phase, the company has reaffirmed its commitment to investing in digital transformation and sustainable mobility solutions. This comes in response to the rapid changes in the global automotive industry and to meet the aspirations of the new generation of customers in the Kingdom who are seeking smart and environmentally friendly experiences.
Terence Byrne, CEO of National Motor Company (NMC), concluded by emphasizing that this achievement reflects the strength of shared values, noting that Petromin Nissan has succeeded in building a solid platform from which it will continue to make a tangible and positive impact on the automotive sector in the Kingdom for years to come.
