A new international achievement added to the Kingdom's record
In a move reflecting the rapid development witnessed by the aviation sector in the Kingdom of Saudi Arabia, Riyadh Airports Company, which is responsible for managing and operating King Khalid International Airport, achieved a new global achievement by winning four prestigious awards at The Stevie Awards 2024. This recognition confirms the company’s excellence in the fields of innovation and digital marketing, and reinforces the position of the capital, Riyadh, as a leading global destination.
Details of the awards and categories of excellence
The awards won by “Riyadh Airports” included various categories that reflected its comprehensive strategy in communication and marketing, and came as follows:
- Gold Award: For the category “Innovation in the Use of Social Media”.
- Two silver awards: the first for the category of “Most Innovative Social Media Campaign”, and the second for the category of “Most Innovative use of Influencer Collaboration”.
- Bronze Award: for the category “Innovation in Social Media Marketing”.
General context: What are the Stevie Awards?
The Stevie Awards are among the most prestigious global business awards, often referred to as the "Oscars of the business world." Established in 2002, they recognize and celebrate the achievements and positive contributions of organizations and professionals worldwide. Each year, the awards attract thousands of nominations from over 60 countries and undergo a rigorous judging process by panels of hundreds of international experts and executives, giving them significant credibility and prestige on the global stage.
The importance of achievement and its impact within the framework of Vision 2030
This win is not merely an honor for Riyadh Airports Company; it holds significant strategic importance. It aligns directly with the objectives of Saudi Vision 2030 and the National Aviation Strategy, which aim to transform the Kingdom into a global logistics hub and attract 100 million visitors annually. The adoption of global best practices in marketing and corporate communications by the Kingdom's airports contributes to building a positive image of Saudi Arabia as a modern and advanced tourist and business destination. This achievement also reflects the success of the transformation programs underway at King Khalid International Airport, which aim to enhance the passenger experience and provide world-class services.
A series of continuous successes
This accolade comes as part of a series of recent successes for King Khalid International Airport. Previously, the airport achieved a significant leap in the Skytrax World Airport Rankings, securing a place among the top 14 airports globally and winning the award for "Most Improved Airport in the World." These successive achievements confirm that the efforts made to develop infrastructure, digital services, and customer experience are bearing fruit, and solidify the capital's airports' position as a major gateway to the Kingdom for the world.
