Riyad Bank concludes its "Khair Dayem" campaign with an impact exceeding 54,000 beneficiaries
Introduction: Pioneering Achievements in Community Work
In a move reflecting its deep commitment to social responsibility, Riyad Bank announced the conclusion of its extensive Ramadan campaign, themed “Khair Dayem” (Lasting Goodness). The campaign successfully made a significant humanitarian and developmental impact, benefiting over 54,000 people across various regions and governorates of the Kingdom of Saudi Arabia. This initiative is an extension of the bank’s leading developmental role in supporting local communities during the holy month, and a reaffirmation of the values of solidarity and giving.
General context: The evolution of corporate social responsibility in the Saudi banking sector
Historically, the Saudi banking sector has played a vital role in supporting the national economy, but in recent years, the concept of corporate social responsibility (CSR) has undergone a radical transformation. Banks, most notably Riyad Bank, have moved from the traditional concept of charitable donations to adopting sustainable development strategies. This shift aligns closely with the objectives of the Kingdom’s Vision 2030, which emphasizes the importance of empowering the non-profit sector, increasing its contribution to the GDP, and enhancing the quality of life for citizens through collaboration between the public and private sectors to build a vibrant society and a thriving economy.
Housing initiatives: Stabilizing families and improving quality of life
Regarding housing support, a cornerstone of family and social stability, Riyad Bank forged a strategic partnership with the Martyrs, Injured, Prisoners, and Missing Persons Fund. This partnership resulted in an agreement to provide 100 housing units for the Fund's beneficiaries. This achievement was announced during the "Riyad Bank Night" event, held in collaboration with the national "Jood Housing" platform. The bank's support didn't stop there; it also launched a unique home renovation initiative in partnership with the "Seen" Endowment Foundation. This initiative included the renovation of homes for 66 beneficiaries, contributing to the creation of a safe and suitable living environment for the most vulnerable families.
Economic empowerment: Sustainable solutions for youth and orphans
Believing that true empowerment lies in providing sustainable sources of income, Riyad Bank launched an innovative initiative in collaboration with the Binaa Association for Orphan Care. The initiative involved distributing 30 cars to orphaned university students. This project aims to empower these young people to work through ride-hailing apps, providing them with additional income to support their education and achieve self-reliance. The initiative has covered several Saudi cities, reflecting its broad local impact and ensuring the effective integration of this group into the labor market.
Ramadan charity: providing meals for those fasting and supporting widows
During the holy month of Ramadan, the bank implemented the "Iftar for the Fasting" initiative, embodying the highest ideals of social solidarity. Sixty thousand iftar meals were distributed, benefiting 30,000 visitors to the Prophet's Mosque, Quba Mosque, and other mosques in Medina, in cooperation with the Takaful Association. A distinctive feature of this initiative was its developmental aspect, which included the participation of 71 widows in preparing and serving these meals, providing them with both financial and moral support. The bank also distributed over 24,000 shopping vouchers to meet the basic needs of families, in addition to providing Eid clothing to bring joy to their hearts.
The "Bokra" program: A sustainable strategy aligned with Vision 2030
All these tremendous efforts fall under the umbrella of the “Bokra” Corporate Social Responsibility program, which represents Riyad Bank’s sustainable strategy. This program aims to create a long-term positive impact by transforming community work into a tangible and sustainable industry. Riyad Bank’s commitment to these initiatives underscores its position as a leading national financial institution that not only seeks profit but also places human and community development at the heart of its strategic priorities.
