Samsung Saudi Electronics Co., Ltd. has officially announced the opening of its newest store in the Kingdom of Saudi Arabia, located in the heart of the U Walk project in Jeddah. This strategic move aims to strengthen the company's presence in the Western Region, offering a modern destination where customers can explore Samsung's latest innovations in smartphones and connected devices firsthand.
Strengthening presence in the Saudi market
This opening comes at a time when the telecommunications and information technology sector in Saudi Arabia is experiencing rapid growth, driven by the Kingdom’s Vision 2030, which encourages digital transformation and the adoption of cutting-edge technologies. The Saudi market is one of the most pivotal markets for global technology companies in the Middle East and North Africa region. Through this expansion, Samsung reaffirms its unwavering commitment to keeping pace with this growth and meeting the increasing demand for advanced smart devices, reflecting strong confidence in the local economy and the purchasing power of Saudi consumers.
An interactive and exceptional shopping experience
The opening ceremony was attended by prominent Samsung executives, as well as leading media figures and tech influencers. The new store in U Walk was designed according to the latest global retail standards, focusing not only on traditional sales but also on providing a seamless user experience. The interior design allows visitors to interact directly with devices, experience the exclusive features of flagship phones, and learn about Samsung's integrated ecosystem with the assistance of a team of trained experts and specialists offering technical advice.
After-sales service: a fundamental pillar
In addition to showcasing and selling the latest products, the new store prioritizes after-sales service. Samsung understands that customer loyalty is closely linked to the quality of technical support; therefore, the store provides a customer service center to ensure fast and reliable solutions, giving users peace of mind throughout their Samsung device ownership journey. This move is part of the company's strategy to bridge the gap between the brand and its customers, providing direct points of contact that guarantee a seamless experience.
Management statements
Commenting on this event, Professor Sami Khairallah, Head of Mobile Division at Samsung Saudi Arabia, emphasized the strategic importance of this opening, saying: “The Kingdom of Saudi Arabia is a pivotal and strategic market for Samsung, and we are always committed to expanding our presence and footprint within the market, with the aim of facilitating access to the latest innovations and customer service centers for our customers in the Kingdom.”.
Khairallah added, explaining the vision behind choosing the location: “The opening of the Samsung store in the heart of U-Walk reflects our focus on creating customer-centric experiences, where this store allows them to experience Samsung’s mobile innovations, supported by expert guidance, in addition to providing opportunities to obtain reliable after-sales services.”.
