Markets and shopping centers across Saudi Arabia are witnessing a remarkable economic and social surge in activity as the Kingdom prepares to celebrate its National Day on February 22nd. Shopfronts are adorned with traditional costumes and national symbols, reflecting a deep sense of belonging and pride in the historical roots of the first Saudi state, founded by Imam Muhammad bin Saud in 1139 AH / 1727 CE.
Commercial activity that embodies national identity
As this cherished national occasion approaches, citizens and residents alike are eager to acquire traditional attire that reflects the Kingdom's diverse cultural heritage. The "dagla," "marwadan," "shemagh," and "bisht" top the sales charts, with everyone, young and old, keen to wear clothing that emulates the attire of their forefathers, evoking stories of struggle and nation-building that have spanned more than three centuries.
During a field visit, Al-Youm newspaper gathered the opinions of shoppers and vendors. Hassan Al-Zahrani emphasized that Founding Day is not merely a passing occasion, but a momentous national event reflecting the authenticity of Saudi history. He noted that the celebrations this year coinciding with the approach of the holy month of Ramadan lend the occasion a special spiritual character, blending national joy with religious tranquility, which is reflected in the nature of family preparations.
Cultural diversity unites the national fabric
The celebration of the Kingdom's founding day is distinguished by showcasing the rich cultural diversity of its various regions. From the central region with its distinctive Najdi attire, to the southern region with its vibrant colors and Asiri patterns, and on to the clothing of the western, northern, and eastern regions. In this context, vendor Abdulkarim Al-Yazidi explained that there is a growing demand for Asiri clothing, women's jalabiyas, and northern attire, emphasizing that this diversity represents a complete national tapestry that reinforces the concept of unity and cohesion among the people of the nation.
Economics of the occasion: Affordable prices
On the economic front, several vendors, including Adel Mohammed Ali, confirmed that sales this year have been noticeably brisk. They noted that prices remain affordable despite the high demand, with a wide range of options to suit all budgets. Prices for some necessities range between 30 and 35 riyals, while children's clothing starts at 15 riyals. Traditional daggers and larger sizes of luxury clothing range from 100 to 200 riyals, allowing families to participate in the celebrations without significant financial burdens.
The rising generations... a source of pride and honor
Interest in this occasion isn't limited to adults; it extends to younger generations and school students. Student Omar Al-Zahrani expressed his immense joy at participating in school events while wearing traditional attire, noting that these activities introduce them to their nation's history in an enjoyable way and instill in them values of loyalty and belonging. Schools play a pivotal role in this context by organizing celebrations and distributing special gifts that reinforce national identity among students.
The preparations for the founding day go beyond being a commercial activity, becoming a cultural and social demonstration that emphasizes the deep connection between the Saudi citizen and his land and history, embodying a long journey of glory and pride that began three centuries ago and continues towards a bright future.
