The Saudi Media Academy launched a specialized training program today in Riyadh entitled “ Sports Technical Analysis ,” as part of a strategic partnership with the Saudi Sports Media Federation . The program has attracted over 40 male and female trainees from various government and private sectors working in the media field, with the aim of refining their skills and enhancing their professional competence.
Program details and training tracks
The two-day program features intensive training focused on the professional aspects of sports analysis. Key topics include a comprehensive introduction to technical analysis, an overview of its various forms, and a roadmap for participants on how to pursue a career in sports analysis. The program also addresses the fundamental differences between various international analytical schools and explores career paths available to analysts across diverse media platforms, including television channels and digital platforms.
Keeping pace with the sports boom and Vision 2030
This step is of paramount importance given the unprecedented sporting movement underway in Saudi Arabia, which aligns with the goals of Vision 2030. With the Saudi League attracting some of the world's top stars, and the Kingdom preparing to host major global events such as the 2027 AFC Asian Cup and the 2034 FIFA World Cup, there is a pressing need to develop sports media to keep pace with this rapid evolution. Training technical analysts capable of in-depth match analysis and utilizing statistics and data is essential to delivering media content befitting the Kingdom's new sporting stature.
Modern analytical tools and digital orientation
The program focuses specifically on analytical approaches geared towards the general public, highlighting modern media such as podcasts and social media platforms, which have become strong competitors to traditional media. Participants are trained in the fundamentals of building a critical analytical perspective and how to utilize technology and data analytics to explain technical cases, enriching the viewer's experience and transforming analysis from mere personal impressions to facts supported by data.
Building specialized media capabilities
This initiative is part of a series of programs aimed at building specialized national media capabilities, capable of handling the latest trends in the sports media industry. Through this program, the Academy and the Saudi Sports Media Federation seek to inject new blood into the media landscape, equipping individuals with the necessary knowledge and technical tools to analyze various sports with high efficiency, thus enhancing the quality of sports media coverage in the Kingdom.
