In a move reflecting the accelerating pace of digital transformation in the Kingdom, the Saudi Media Award a new era in the creative content industry, announcing details of its upcoming edition, which will crown the winners during the Saudi Media Forum in February 2026. This edition comes loaded with fundamental developments, most notably the launch of the first global award dedicated to AI-generated content, which places the Kingdom at the forefront of countries that integrate future technologies into professional media evaluation.
The context of media transformation and Vision 2030
The launch of these new initiatives cannot be viewed in isolation from the significant transformation underway in Saudi Arabia's media sector, a cornerstone of Vision 2030. Since the inaugural Saudi Media Forum, Riyadh has become a major hub for media decision-makers in the Middle East. This new edition of the award aims to go beyond traditional recognition; it seeks to foster a competitive environment that elevates the quality of local content to international standards, thereby strengthening the Kingdom's soft power and solidifying its position as a regional incubator for innovation and creativity.
Artificial intelligence: A global Saudi leadership
The new track dedicated to AI-generated content a significant leap forward in the history of media awards in the region, opening the door for creators to utilize algorithms and cutting-edge technologies in storytelling and visual production. This approach not only aligns with the global technological revolution but also establishes an era where "technical innovation" becomes a fundamental criterion for quality. This track is expected to attract broad international participation, providing Saudi talent with direct exposure to advanced global experiences and redefining the concept of "content creator" in the digital age.
4 tracks and 14 branches covering all arts
The award is distinguished by its comprehensiveness, encompassing four main tracks designed to cover all forms of media work:
1. Journalism Track: This track upholds the power of the written word through its categories of reports, articles, interviews, and academic research, emphasizing that journalistic professionalism remains the cornerstone of media work.
2. Audio-Visual Production Track: This track includes sports programs, social dialogues, and podcasts, rewarding works that achieve sustainability and broad public impact.
3. Personalities and Global Competitor Track: This track focuses on influential individuals and columnists, in addition to a "Global Competitor" category that targets works that have transcended geographical boundaries.
4. National Events Track: This track awards prizes for innovative campaigns on Founding Day, National Day, and Flag Day, promoting national identity through creative methods.
Expected impact and future of the industry
Mohammed bin Fahd Al-Harthi, Chairman of the Saudi Media Forum, affirmed that the award was designed to serve as a "roadmap" for creative individuals. He pointed out that the "Global Competitor" award, in particular, aims to break down local barriers and encourage Saudi media institutions to produce content capable of competing in international markets. With the participation of more than 250 local and international companies in the upcoming forum, the award will serve as a certification of quality and excellence, opening up broad investment and career opportunities for the winners and contributing to enriching the media market with successful and innovative business models.
