Zain Saudi Arabia’s digital service, Yaqoot, achieved a significant regional milestone by winning the gold award at the 2025 MENA Digital Awards. This well-deserved recognition in the “Best Performance Campaign” category reflects the service’s outstanding performance in developing innovative digital marketing strategies capable of delivering exceptional and tangible results in the growing telecommunications market.
Yaqoot's receipt of this prestigious award is a direct and effective result of its digital marketing strategy, which prioritizes digital inclusion. The service provides subscribers with advanced communication and internet services, empowering them to customize their plans to suit their individual needs. This strategy plays a pivotal role in supporting the digital transformation of Saudi Arabia by reducing reliance on traditional paper transactions and contributing to a better quality of life through seamless and innovative digital experiences.
Commenting on this achievement, Professor Najoud Al-Shehri, Executive Vice President of Strategy and Innovation at Zain Saudi Arabia, stated: “This win reflects Yaqoot’s commitment to providing an advanced, customer-centric experience. We are keen to ensure that our digital solutions represent a true extension of the user experience to achieve tangible impact and sustainable results, which motivates us to continue innovating and delivering real value to our customers.”.
This win takes on particular significance when viewed within the context of the region's rapid technological advancements. The award affirms Yaqoot's success in transforming, within a short period, into one of the most innovative digital products in the Middle East and North Africa. This transformation is underpinned by Zain Saudi Arabia's advanced infrastructure and cutting-edge 5G network. Yaqoot offers a comprehensive suite of digital packages through its dedicated app, providing subscribers with a reliable connectivity experience without the need for any paper documents. All steps, from SIM card application and activation to automatic renewal, are handled digitally.
From an economic and technical perspective, this win highlights the significant impact achieved by Yaqoot’s strategy in addressing the language of the age in an innovative manner, enabling it to reach a wide segment of users within the Kingdom, including visitors, tourists, and pilgrims, which is in line with the Kingdom’s Vision 2030 objectives to promote the digital economy and facilitate the visitor experience.
It is worth noting that the MENA Digital Awards is a leading regional platform that highlights digital achievements and excellence in the Middle East and North Africa. The awards are based on rigorous international judging criteria and mechanisms, with independent oversight and auditing of the results to ensure the highest levels of credibility and integrity, making winning one of its awards a prestigious certification in the business and technology sectors.
