In a move reflecting the evolution of modern marketing concepts and the integration of vital sectors, the rising automotive brand OMODA announced an unprecedented strategic collaboration with Faces, the leading beauty destination in the Middle East. This partnership aims to redefine the standards of modern luxury in Saudi Arabia, where the cutting-edge world of motors meets touches of beauty and elegance, confirming that owning a car is no longer merely a means of transportation, but an expression of lifestyle and refined taste, on par with fashion choices.
Converging visions: Moving art and contemporary elegance
Despite their differing business activities, the two brands share a common goal: targeting a generation of young people seeking distinction. OMODA, part of the global Chery Group, represents a new direction in automotive design based on the "Art in Motion" philosophy, a vision that directly aligns with the values of beauty and self-expression embraced by FACES. This collaboration comes at a time when the Saudi automotive market is undergoing a significant shift towards models that combine advanced technology with bold designs, making this partnership a smart move to enhance the brand's presence among a broad audience.
Campaign details and the grand competition
This partnership has generated significant buzz, starting in Jeddah, where the FACES branch in Najoud Center has transformed into a creative hub, attracting a select group of media professionals and influencers. The campaign centers around a competition offering the public the chance to win an OMODA C7 , described as an aesthetic icon in its class thanks to its sleek lines and futuristic design.
To participate in the competition, the two brands invited fashion and car enthusiasts to visit specific locations and film a creative video showcasing their personal style with the car, at the following locations:
- Jeddah: FACES Exhibition – Najoud Center.
- Riyadh: OMODA JAECOO Exhibition.
- News: OMODA JAECOO Exhibition.
Participants must post content tagging the two brands (@omoda_KSA and @facesbeautymiddleeast) and using the hashtag #OMODAXFACES. They must also register their information via the QR code on the website. The opportunity is open until February 3rd.
Fashion Night at Boulevard City: The long-awaited event
All eyes will be on Riyadh on February 7th, as the campaign culminates in the "OMODA Fashion Night" event at Boulevard City . The choice of this location is significant, as Boulevard City is one of the Kingdom's most important entertainment and tourism destinations and a key component of Riyadh Seasons, thus guaranteeing the event substantial media and public attention.
During this evening, the OMODA C7 will be officially unveiled for the Saudi market, in addition to the debut of the OMODA O5 model. This event is expected to set new standards for car launch events in the region, combining fashion shows with modern automotive technologies, to reinforce OMODA's position as a major player in the luxury car sector aimed at young people in the Kingdom.
