In a move reflecting a radical shift in communication mechanisms between sports clubs and the media, the sports community recently witnessed an exceptional meeting between the president of Al-Ittihad Club, Engineer Fahd Al-Sindi, and a select group of sports journalists. This meeting, described by attendees as a night of "revelation," was not merely a casual Ramadan gathering, but rather a platform to announce a new administrative phase based on absolute transparency and institutional work as fundamental pillars for Al-Ittihad's return to its rightful place.
Open-door policy and frank confrontation
Engineer Fahad Al-Sindi broke down the traditional barriers that have long separated club decision-makers from the media. Instead of brief statements or diplomatic pronouncements, Al-Sindi opted for direct confrontation and open dialogue. This approach demonstrated the administration's desire to clarify the facts for Al-Ittihad fans without ambiguity, addressing sensitive issues with courage and emphasizing that the era of "noise" is over, and that quiet, meticulous work is the motto for the next phase.
Unity above all: Discipline as the sole standard
The most striking aspect of Al-Sindi's speech was his firm tone regarding the enforcement of discipline within the club. The slogan he championed, "Al-Ittihad Above All," has been translated into a practical policy, as he emphasized that the club will not succumb to any pressure, whether from players, agents, or rival clubs. He clearly indicated that the legal department will be vigilant against any transgressions, particularly concerning other clubs' negotiations with Al-Ittihad players through irregular channels, sending a strong message that the club's rights are a red line that cannot be crossed.
Institutional work and the language of numbers
In the context of the move towards full professionalism, Al-Sindi explained that technical and administrative decisions are no longer subject to emotion or fleeting reactions, but rather are based on precise figures and statistics. The presence of Sporting Director Ramon Planes serves as practical proof of this approach, as decisions—including the complex issue of refereeing—are based on in-depth analytical studies. These studies revealed precise technical data that supported the decision to rely on local referees in certain matches, reflecting the administration's confidence in its scientific methodology, far removed from the usual public outcry.
Sustainability and Future Strategy
The meeting also addressed the future, with Al-Sindi outlining a five-year strategy aimed at achieving the club's financial and investment sustainability. This long-term vision, which has garnered praise from official bodies, underscores that the club's management operates with the mindset of a stable institution that shapes the future rather than merely managing the present. The president also delivered good news to the fans, announcing the imminent launch of advanced investment products that will boost the club's revenues and strengthen its relationship with the supporters, whom he described as "the true treasure.".
In conclusion, this meeting places Al-Ittihad Club at a historic crossroads, where it seems that the administration has chosen the most difficult and professional path: the path of institutional building, legal rigor, and media transparency, to ensure a future befitting the history and prestige of this great entity.
