Al-Muhaidib wins the grand prize and a private island at the King Abdulaziz Camel Festival

In a remarkable achievement that blends the authenticity of heritage with the modernity of technology, Ibrahim Al-Muhaidib was crowned the winner of the third edition of the "Sanam" platform, a prestigious competition for camel beauty pageants. He topped the list of competitors and amassed the highest score in a fiercely contested race that lasted over 30 days as part of the King Abdulaziz Camel Festival . With this victory, Al-Muhaidib earned the grand prize package previously announced by Sheikh Fahd bin Falah bin Hathleen, Chairman of the Board of Directors Camel Club. This package included the honor of greeting the patron of the event, the prestigious "Shaddad" prize, and an exceptional prize: a private island. The joy wasn't limited to the first-place winner; it extended to his support team, as the top ten participants in the competition received valuable cash prizes totaling 5 million riyals.

King Abdulaziz Camel Festival: Historical Depth and Global Reach

The King Abdulaziz Camel Festival is the largest event of its kind globally, transcending its status as a mere sporting competition to become a cultural and economic phenomenon reflecting the depth of Saudi identity. The festival bears the name of the founding King, Abdulaziz Al Saud – may God have mercy on him – commemorating the unification of the Kingdom and the camel's connection to the history of the Arabian Peninsula as a symbol of patience and generosity. Held annually in the southern Al-Dahna desert, the festival aims to preserve and promote camel heritage within Saudi, Arab, and Islamic culture, and to provide a comprehensive economic system for camel owners and enthusiasts from around the world.

Digital transformation in the service of heritage

The “Sanam” game represents a strategic step in the Camel Club’s development strategy, aiming to transform traditional heritage into a modern, interactive experience that resonates with contemporary tastes. This platform successfully brings the public, especially young people, closer to the intricacies of camel competitions, enhancing the presence of this animal in the public consciousness through a blend of authenticity and innovative digital solutions. The game has presented a unique model that integrates entertainment with education, creating a captivating and suspenseful atmosphere that held the audience on the edge of their seats until the very last moment of the winner's announcement.

The most popular Saudi game and its economic impact

In terms of numbers that reflect the success of the experience, the third edition of the Ra'i Al-Nazar platform recorded unprecedented demand, with more than 600,000 players joining in a short period of no more than 40 days. This overwhelming demand propelled it to the top of smartphone app store charts during the festival, establishing it as the most popular digital game in Saudi Arabia.

Through this unique initiative, the Camel Club achieved a number of strategic objectives aligned with the Kingdom's Vision 2030, most notably:

• Spreading culture and knowledge related to camels and their close connection to the ancient Saudi heritage.
• Developing and improving the camel economy and opening new investment opportunities in this vital sector.
• Enhancing the local and global presence of camels through modern technological platforms and programs that serve the national identity and present it to the world in a civilized manner.