Qiddiya and Unicharm Gulf Partnership: Enhancing Family Care Services

Qiddiya Investment Company, the master developer of Qiddiya, the Kingdom of Saudi Arabia’s future global entertainment, sports, and cultural destination, announced a strategic partnership agreement with Unicharm Gulf Health Industries. Under this agreement, Unicharm becomes the official family care product partner for Qiddiya, a move aimed at enhancing the visitor experience and ensuring the highest standards of comfort and care for families visiting the city.

Details of the partnership and its importance

This agreement is part of a series of strategic partnerships that Qiddiya Investment Company is forging with leading international and local companies to ensure the city is ready to welcome millions of visitors. Unicharm Gulf, renowned for its leadership in health, baby, and family care products, will provide integrated solutions and products within Qiddiya's various facilities. This step is particularly significant given that the Qiddiya project targets families as a primary visitor segment, making the availability of high-quality personal and health care products a cornerstone of the project's service infrastructure.

Qiddiya: A cornerstone of the Kingdom's Vision 2030

To understand the context of this partnership, it's essential to consider the Qiddiya project as one of the Public Investment Fund's mega-projects and a cornerstone of the Kingdom's Vision 2030, which aims to diversify national income sources and bolster the entertainment and tourism sectors. Located on the outskirts of Riyadh, the project is envisioned as the world's entertainment, sports, and arts capital. The city will feature iconic landmarks such as Six Flags Qiddiya, a water park, motor racing circuits, and world-class sports venues. The sheer scale and diversity of this project necessitate close collaboration with trusted partners across various operational sectors, including consumer goods and healthcare.

Unicharm Gulf: Global expertise and local presence

Unicharm Gulf Health Industries is an extension of the global Japanese company Unicharm and has a long history of manufacturing high-quality healthcare products. Qiddiya's selection of this company reflects the project management's commitment to implementing international standards across all services. This collaboration also highlights the success of companies with local manufacturing facilities in the Kingdom and the Gulf region in securing partnership contracts with major national projects, thus strengthening the concept of local content and supporting the industry in the region.

Expected economic and social impact

This partnership is expected to enhance the quality of life within Qiddiya, allowing families to spend more time there thanks to the availability of all the necessary amenities for their comfort and the well-being of their children. Economically, this agreement underscores Qiddiya's appeal to the private sector and foreign and joint venture investments, as global companies seek to associate their brands with the Kingdom's future entertainment icons. The integration of logistics and consumer products with entertainment facilities creates a comprehensive visitor experience, which is what Qiddiya aims to achieve by adding Unicharm to its list of strategic partners.