stc is boosting digital transformation in its branches through mystc with major prizes
stc Group continues to strengthen its pioneering position by developing its digital services ecosystem. The Group announced a new strategic step aimed at integrating a comprehensive digital experience across its branches throughout the Kingdom. This step culminates years of effort in building a robust digital infrastructure that has proven effective in increasing customer satisfaction and facilitating their daily lives.
Integrating technology into traditional branches
In its ongoing efforts to improve performance and enhance customer experience, stc has enabled self-service access via its mystc . This initiative aims to empower customers to complete their transactions quickly and easily without the need for traditional waiting times, providing a wide range of digital services even while physically present at the branch. This transformation reflects the "smart branch" concept that major global telecommunications companies have begun adopting.
Strategic dimensions and alignment with Vision 2030
This step is not merely a procedural update, but also carries important strategic and environmental dimensions:
- Environmental sustainability: Reliance on digital channels and the mystc application contributes to reducing reliance on paper transactions, which supports the group's efforts in achieving sustainability and preserving the environment.
- Operational efficiency: Digital transformation within branches helps reduce waiting times and alleviate pressure on employees, allowing them to focus on providing more complex consulting services to customers.
- Supporting the digital economy: These initiatives are directly aligned with the goals of the Kingdom’s Vision 2030, which focuses on digital transformation and quality of life, and stc is a key partner in this national journey.
Huge incentives to promote digital culture
To encourage customers to adopt these innovative digital solutions, stc Group launched a massive promotional campaign, one of the largest in the telecommunications sector. The group offered exclusive deals and gifts to digital channel users, including the chance to enter a draw to win one of 34 Mercedes cars through the mystc app.
The digital platform has been designed according to the highest standards of speed, reliability and accessibility, to ensure that the customer journey is smooth and convenient, whether from home or from inside the branch, thus consolidating the concept of the unified digital experience (Omnichannel Experience) that the group seeks to implement.
