Ramadan preparations in Sha'ban: Smart shopping to avoid crowds and high prices
As the month of Sha'ban reaches its midpoint, local markets in the Kingdom and the Gulf countries witness a surge in commercial activity, with families racing against time to secure their needs for the holy month. This proactive approach stems from a deeply rooted consumer culture aimed at managing time and budget, and avoiding the suffocating crowds that typically precede the sighting of the Ramadan crescent.
The cultural and economic dimensions of the Sha'ban season
This period holds special significance that transcends mere buying and selling; it represents a social legacy intertwined with the values of generosity and Arab hospitality. Historically, the month of Sha'ban is considered the "gateway" to Ramadan, as homes prepare to welcome guests and host feasts, directly impacting the economic cycle. Experts confirm that this activity revitalizes multiple sectors, from retail and food to luxury goods and perfumes, boosting liquidity in the markets and stimulating the local economy ahead of the annual peak season.
Sales of oud and hospitality rebound
In a field survey of the market, merchant Ibrahim Al-Junaid confirmed that the month of Sha'ban has become the true peak of the season, noting that shopping lists are no longer limited to basic foodstuffs and frozen items such as pastries and samosas, but have expanded to include hospitality items and tableware. Al-Junaid revealed a significant increase in sales of oud and incense, attributing this to the close connection between fragrant aromas and the spiritual atmosphere of the holy month, as Saudi and Gulf communities are keen to perfume homes and mosques to honor the rituals and welcome visitors.
For his part, perfume merchant Ali Saleh explained that business is booming, driven by wholesale orders from retailers in neighboring provinces such as Jubail and Al-Ahsa, who are eager to replenish their stocks early. He noted a shift in consumer tastes toward luxury niche perfumes, describing the market's economic situation as "very good" due to increased purchasing power.
Price stability and consumer awareness
Consumer strategies varied between early shopping and more sensible purchasing. Shopper Nasser Al-Hajri noted that shopping early allows him to manage his family's budget and avoid long checkout lines. He praised the regulatory role that contributed to price stability and ample supply, thus preventing any attempts at exploitation. Mohammed Al-Sulaimi agreed, emphasizing that the round-the-clock availability of products has rendered the idea of "excessive stockpiling" unjustified, preferring a flexible and convenient shopping experience.
Calls for moderation and a return to spirituality
Conversely, voices calling for rational consumption emerged. Shopper Khalid Batarfi emphasized the need to prevent material appearances from overshadowing the spiritual essence of the month, warning against the financial and food waste resulting from emotional buying. Meanwhile, Abdul Wahab Al-Matroud highlighted the importance of maintaining food quality by purchasing only what is needed for two days, noting that the authentic social custom of "exchanging dishes" among neighbors and relatives contributes to diversifying meals and reducing the need for intensive shopping, thus strengthening social solidarity and minimizing waste.
