The art of rose cultivation revives the Taif rose farms and reflects a cultural heritage

embodies of "Ta'sheer" one of the most prominent cultural and agricultural rituals associated with the Taif rose in Saudi Arabia. This authentic art form, coinciding with the flowering and harvesting seasons, reflects a deep-rooted aspect of the cultural identity of Taif Governorate, which is undeniably one of the most important and renowned regions for the production of fragrant roses in the Middle East.

The historical context of the art of rose cultivation and rose farming in Taif

Historically, “Al-Ta’shir” is known as an authentic, expressive, and traditional performing art form associated with the tribes of the Hejaz, specifically in and around Taif. This art was traditionally performed to inspire warriors before battles and to celebrate victories. Over time, Al-Ta’shir has transformed into a symbol of joy and celebration, becoming a prominent feature of national events, weddings, and agricultural harvest seasons. As for the cultivation of Taif roses, its roots extend back centuries. The temperate and cool climate of the Al-Shafa and Al-Hada mountains has provided an ideal environment for the growth of this rare rose variety, which is now known worldwide for its high quality and intense fragrance, from which some of the most precious perfumes are extracted.

Harvest atmosphere and spirit of cooperation among farmers

The Saudi Press Agency (SPA) observed this popular tradition in several farms in Taif during the current season. This period is characterized by the chanting of traditional songs and rhythmic sounds among the fields while the roses are being harvested. This beautiful scene reflects the spirit of cooperation and solidarity among the farmers, and lends a joyful social dimension to the long and arduous hours of work, blending agricultural economic activity with authentic cultural heritage.

Details of the performance of the art of tithing in the fields

In this context, rose farmer Ghazi Al-Nimri explained that “Al-Ta’shir” is no longer just a fleeting vocal or physical performance, but has become a true symbol of the profession's identity. It significantly contributes to boosting morale and motivating workers and farmers during the harvest season, which demands continuous physical effort and intense concentration. Al-Nimri pointed out that this cultural heritage is passed down through generations, ensuring its continued presence and splendor.

Al-Nimri explained that the “Ta’shir” performance involves a dazzling display of movement using a traditional rifle known as the “Maqma’.” It is performed with intricate movements and various patterns, demanding high levels of fitness and skill from the performer. This art relies on the use of traditional gunpowder, which is loaded according to precise and rigorous steps to ensure safety. These steps include hammering and ignition using a small copper piece known as the “Zard.” When the performer jumps and fires downwards, a resounding sound and a cloud of smoke are generated, creating a majestic spectacle for the celebration.

Local, regional and international impact of the rose season

The impact of combining the art of rose harvesting with the harvesting of Taif roses is not limited to the cultural aspect only, but extends to include important economic and tourism dimensions:

• Local impact: This heritage contributes to enhancing domestic tourism, as visitors from various regions of the Kingdom come to the harvest sites to learn about the details of these rituals, which supports the local economy of Taif Governorate and increases sales of rose products.
• Regional impact: Taif has become a favorite destination for tourists from the Arab Gulf countries during the spring season, as they flock to enjoy the heritage atmosphere that reflects the authenticity of the place and its ancient history.
• International Impact: This focus on heritage and agriculture aligns with the goals of Saudi Vision 2030, which seeks to showcase Saudi culture to the world. Exporting Taif rose oil to global markets, coupled with its unique cultural story, enhances the Kingdom's soft power and positions Taif on the global map of cultural and agricultural tourism.

In conclusion, the blending of the fragrance of Taif roses with the sounds of the tens-of-age guns remains a living work of art, telling the story of a person who was connected to his land and preserved the heritage of his ancestors, to present to the world a unique model of sustainable development that respects the past and looks towards the future.