The Custodian of the Two Holy Mosques and the Crown Prince donate $40 million to the "Generosity from Us and Among Us" campaign
In a generous humanitarian gesture embodying the highest ideals of social solidarity and compassionate leadership, the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Prime Minister – may God protect them – launched the national charitable campaign “Generosity is from Us and Within Us” with two generous donations totaling $40 million. This generous donation marks the official launch of the campaign, motivating all sectors of society and the private sector to contribute to this noble charitable endeavor.
Leadership in charitable work
This donation is a continuation of the steadfast approach adopted by the Saudi leadership since the Kingdom's founding. The rulers are always keen to be at the forefront of supporting national initiatives that directly impact the lives of citizens. This unsurprising support reflects the wise leadership's concern for the needs of the most vulnerable groups and its commitment to providing them with a dignified life, especially during times of giving and generosity such as the blessed month of Ramadan, when rewards are multiplied and spirits are elevated to give and contribute.
Campaign objectives and its societal impact
The "Generosity is from Us and Within Us" campaign, overseen by the "Jood Housing" platform, aims to secure suitable housing for the most vulnerable families across the Kingdom of Saudi Arabia. The campaign's impact extends beyond the financial aspect, serving as a cornerstone for achieving family and psychological stability for beneficiaries. Providing safe housing is the first step towards empowering these families to actively participate in society, thereby strengthening national unity and reinforcing the values of compassion among the citizens of the Kingdom.
Digital transformation and philanthropy in light of Vision 2030
This campaign comes within the context of the significant transformation underway in the Kingdom's non-profit sector, a key objective of Saudi Vision 2030. The Kingdom has sought to streamline and automate charitable work through trusted digital platforms such as "Jood Housing" and "Ihsan," ensuring that donations reach their intended recipients easily, transparently, and reliably. These platforms have facilitated the donation process and increased the efficiency of charitable spending, making the Kingdom a regional and international role model in managing digital humanitarian work.
A call for national unity
The donation from the Custodian of the Two Holy Mosques and His Royal Highness the Crown Prince represents a direct message to business leaders, companies, and affluent citizens of this generous nation, urging them to hasten their contributions to this campaign. Participating in "Generosity is from us and within us" is not merely a financial donation; it is an investment in the stability of society and the future of its children, and a reaffirmation that Saudi society is like one body, supporting one another in times of prosperity and adversity.
