Turki Al-Sheikh fulfills the dream of the child Saif to visit Riyadh Season
In a humanitarian gesture that has become a trending topic on social media platforms in Saudi Arabia, Advisor Turki bin Abdulmohsen Al-Sheikh , Chairman of the Board of Directors of the General Entertainment Authority, immediately responded to a spontaneous video clip of the child Saif Al-Shammari, who expressed his simple wish to visit the capital, Riyadh, and enjoy its entertainment events and cultural landmarks.
Immediate response and open invitation
Advisor Turki Al-Sheikh was quick to respond, extending an open invitation to the child and his family. He wrote on his official X platform account: "My son, I'm inviting you and your loved ones to Riyadh... as if you were a football fan, attending Al-Hilal and Al-Nassr matches and going to the season and its events... they'll contact you." This invitation wasn't limited to a visit; it also included attending major sporting events, reflecting the General Entertainment Authority's commitment to fulfilling the aspirations of all segments of society, especially children.
Interaction of official and community bodies
The initiative didn't stop with the General Entertainment Authority; it transformed into a widespread expression of love and welcome from various entities. The General Authority for Roads in, sending a heartfelt message to the child, Saif, saying, "All roads await you, Saif, in Riyadh," a symbolic gesture highlighting the readiness of the infrastructure and the capital's warm hospitality. Businessmen also embraced the event, with Khalid Al-Shatri offering to host the child and his family in his home, saying, "Come, my son, you will be treated with the utmost respect and care... You will stay in my house with my children," embodying the deeply rooted values of generosity and hospitality in Saudi society.
The context of the entertainment transformation in the Kingdom
This initiative comes at a time when Saudi Arabia is undergoing a historic transformation in its entertainment and tourism sector, in line with the goals of Saudi Vision 2030. The General Entertainment Authority has successfully transformed Riyadh Season into a global destination that attracts millions annually, not only from abroad but also as a major draw for domestic tourism. The young boy Saif's desire to visit landmarks like the King Abdullah Financial District (KAFD) is a testament to the capital's success in establishing itself as a modern, cosmopolitan destination that combines entertainment, business, and unique architecture.
Social impact and direct communication
This story highlights the importance of direct communication between officials and citizens through digital platforms, an approach that has gained traction in recent years to break down barriers and expedite responses to humanitarian and community initiatives. Fulfilling a child's dream of visiting his country's capital reflects an aspect of "Quality of Life," one of the Vision's key programs, which aims to enhance individuals' quality of life and happiness.
Saif's joy: "I went to school happy."
Following the news, Saif Al-Shammari appeared in a new video, his face beaming with joy, expressing his deep gratitude for the swift response. With his characteristic spontaneity, he said, "My mother woke me up with the news, and I went to school overjoyed. May God bless His Excellency the Advisor as he has blessed us. I tell him, we all love you from the bottom of our hearts." These simple words encapsulated the unity between young leaders and citizens, reaffirming that Riyadh always welcomes everyone with open arms.
