The Nusuk app achieved 12 million interactions during the Hajj season of 1445 AH
Unprecedented digital achievement in the Hajj season
The Saudi Ministry of Hajj and Umrah announced a remarkable digital achievement, with the number of interactions on the “Nusk” app exceeding 12 million between the 1st of Dhul-Qa’dah and the 11th of Dhul-Hijjah 1445 AH. This significant figure reflects the growing reliance of pilgrims on the technological solutions provided by the Kingdom to enrich their experience and facilitate their spiritual journey, and underscores the success of the digital transformation strategy in managing one of the world’s largest gatherings of people.
General context: From traditional management to smart Hajj
Historically, managing the Hajj season has presented a formidable logistical challenge, requiring extensive human and material coordination. With the launch of Saudi Vision 2030, the Kingdom has prioritized digital transformation as a strategic objective, placing the Hajj and Umrah sector at the heart of this vision. The “Nusk” platform and application were launched as a unified and comprehensive portal designed to facilitate the journey of pilgrims from around the world, from trip planning and visa issuance to booking service packages and performing the rituals with ease and convenience. Today, the application serves as the primary technological arm for serving pilgrims, offering a complete suite of digital services that cover all aspects of the journey.
Digital services details in numbers
Statistics released by the Ministry revealed details of this widespread engagement, with the digital “Nusk” card, which serves as the official identification for registered pilgrims, being scanned more than 6 million times, facilitating verification and movement between the holy sites. Over 573,000 pilgrims also benefited from the Hajj awareness guide available within the app in several languages, which provides detailed instructions on performing the rituals and accessing available services. In terms of support and assistance, the “Nusk Care” service provided more than 260,000 diverse services, while the unified call center (1966) received over 176,000 calls to answer pilgrims' inquiries around the clock. These figures not only reflect the scale of operations but also indicate the establishment of an integrated system that prioritizes the comfort and safety of pilgrims.
Local and international importance and impact
Domestically, this success demonstrates the Kingdom’s advanced technological capabilities and reinforces its position as a leading nation in leveraging technology to serve humanitarian and religious causes. It also supports the objectives of the “Guests of God Service Program,” one of the key programs of Vision 2030. Internationally, the “Nusk” experience offers a global model for managing large crowds and gatherings, which other countries can learn from in organizing international events. For pilgrims from around the world, the application helps overcome language and logistical barriers, providing them with a reliable channel for accessing services. This enhances transparency, reduces the risks of dealing with unofficial entities, and makes the religious experience smoother and more focused on worship.
