Seventh Neighbor Service from Sakani: Strengthening social bonds during Ramadan
In a move aimed at integrating authenticity with technology and strengthening the social fabric during the holy month of Ramadan, the “ Sakani ” program announced the launch of a package of quality community initiatives, most notably the “Seventh Neighbor” service, which comes in response to the strategic direction towards developing an integrated residential environment that goes beyond just providing housing to building vibrant and interconnected communities.
Reviving cultural heritage with a digital touch
The “Seventh Neighbor” service derives its name and philosophy from the rich cultural and religious heritage of Saudi and Arab society, where neighbors hold a special place in Islam. The recommendation to “be a neighbor to the seventh” is a powerful expression of the depth of social responsibility and the breadth of solidarity. Based on this principle, “Sakani” has leveraged its modern technologies to revive these values within the context of contemporary lifestyles, enabling beneficiaries to get to know their neighbors and communicate with them effectively and easily through the application.
Service features and future prospects
The new service allows users to send various electronic greetings for the holy month, in addition to organizing joint events that encourage community participation within residential neighborhoods. The program's management revealed that future development phases of the service will witness a significant leap forward by enabling the exchange of gifts between neighbors through the application, thus strengthening bonds of affection and reinforcing positive neighborly relations, especially during holidays and special occasions.
Alignment with the Kingdom's Vision 2030
This initiative is inseparable from the overall goals of the Kingdom's Vision 2030, specifically the Quality of Life Program, which seeks to improve the lifestyle of individuals and families and build a society where its members enjoy a balanced way of life. Engineer Waleed Al-Harkan, CEO of Sakani, emphasized that expanding the concept of the housing experience to include the human and social dimensions is a fundamental pillar of the program's strategy, noting that socially cohesive neighborhoods are the most stable and secure.
International recognition of Saudi innovation
As a culmination of these innovative efforts, the “Seventh Neighbor” service garnered prestigious international recognition, winning the gold award in the “Best Citizen Experience” category at the Global Customer Experience Awards in London. This accolade acknowledges Sakani’s success in adapting digital solutions to serve people and creating interactive channels that foster a sense of belonging and community engagement in innovative and secure ways.
