is no longer artificial intelligence merely a supporting tool in managing Hajj seasons; it has become a fundamental pillar and a strategic enabler that has brought about a qualitative leap in the system of services provided to millions of pilgrims. Experts speaking to Al-Youm newspaper unanimously agreed that this year's Hajj season clearly demonstrated the fruits of the massive investments Saudi Arabia has made in its digital infrastructure. The integration of artificial intelligence applications, big data analytics, and advanced coordination between security, service, and health agencies resulted in unprecedented levels of operational and organizational efficiency, which experts described as a leading global model in crowd management.
Historical background: From traditional challenges to smart solutions
Throughout history, managing the Hajj has presented an immense logistical challenge. Gathering millions of people from around the world in a limited geographical area and within a tight timeframe has placed tremendous strain on resources and services. Traditional challenges, such as managing crowd movement to prevent stampedes, providing immediate healthcare, and ensuring everyone's safety and security, have required tremendous human effort. However, with the launch of Saudi Vision 2030, the Kingdom has adopted an ambitious digital transformation strategy, placing the Hajj and Umrah system at its core, with the aim of harnessing the latest technologies to serve the pilgrims and facilitate their spiritual journey.
Artificial intelligence: The main driver of the season's success
Experts confirmed that this year's Hajj season witnessed the widespread application of smart solutions that directly impacted the smooth flow of pilgrims and improved the quality of services. Ayman Baneh, a specialist in social responsibility, explained that the success of the "No Hajj Without a Permit" slogan would not have been possible without the integrated digital system, starting with the "Nusk" smart card, which became mandatory in both its printed and digital formats. This system facilitated the identification of registered pilgrims and their seamless guidance between the holy sites.
For his part, Dr. Wael Al-Halabi, a specialist in crowd management, pointed out that the Kingdom is witnessing rapid development in the technology sector with direct support from the wise leadership. He revealed that his company alone has provided more than 20 artificial intelligence technologies that have benefited over 600,000 pilgrims, emphasizing that Hajj service companies have become more aware of the importance of employing smart systems to monitor operational observations and improve service quality in real time.
Local and global impact: Consolidating Saudi leadership
The successful implementation of these technologies has an impact not only locally, but also sends a global message affirming the Kingdom's leading role in serving Islam and Muslims. Locally, this success reinforces the goals of Vision 2030 in enhancing the experience of pilgrims. Internationally, Saudi Arabia presents a unique model that can be utilized globally in managing large gatherings of people, whether religious, sporting, or cultural, thus solidifying its image as a nation capable of harnessing cutting-edge innovations to serve humanity.
In this context, cybersecurity expert Mohammed Qutb emphasized that artificial intelligence has become a strategic enabler for reshaping the traditional concept of hospitality and transforming it into a comprehensive smart experience. He explained that applications range from crowd management through motion pattern analysis and congestion reduction to providing multilingual digital assistants that offer real-time guidance to pilgrims, while stressing the need to strengthen cybersecurity measures to protect this vital system.
A promising future for Hajj services
Dr. Radi Al-Zwaid, an artificial intelligence researcher, described the success of the Hajj season as a shining example reflecting the scale of the efforts exerted. He pointed out that the integration among all entities, supported by smart systems, enabled pilgrims to perform their rituals with ease and peace of mind. He added that artificial intelligence applications contributed to predicting crowd density, accelerating emergency response, and facilitating communication and guidance. He emphasized that the future will witness more personalized and proactive services thanks to the continuous development of these technologies and the unlimited support of the Custodian of the Two Holy Mosques and his Crown Prince to provide the best services to the guests of God.
