Kita & White Hart: A success story for delivering luxury sweets in Jeddah
In a move reflecting the growing dynamism of the digital economy in Saudi Arabia, White Hart, one of the most prominent local brands specializing in luxury sweets in Jeddah, has achieved remarkable success and rapid growth in the delivery sector, following its exclusive partnership with the Kita platform, thus marking its first steps in this vital field.
Within just a few weeks of joining the platform, White Heart achieved an average daily order volume of approximately 450, placing it among the top-performing confectionery brands on the platform. This achievement not only marks a significant milestone in the brand's expansion but also reflects its success in reaching a wider customer base without compromising the quality of its products and the exceptional customer experience for which it is renowned.
General context: The growth of the delivery sector and the challenges facing luxury brands
The food and beverage delivery sector in Saudi Arabia is experiencing unprecedented growth, driven by rapid digital transformation and changing consumer behavior, particularly after 2020. In this context, luxury brands like White Hart, founded that same year, faced a unique challenge: how to expand through digital delivery channels while maintaining the identity and high quality that are at the heart of their value proposition. The in-store experience, from the quality of their cookies and specialty coffee to their distinctive ambiance, was a key element in building their loyal customer base. Therefore, the decision to enter the delivery market was a cautious one, with the brand preferring to focus on in-store service and takeaway orders to ensure the customer experience remained unaffected.
The importance of partnership and its impact on the local market
The significance of this partnership lies in its ability to provide a successful business model for local luxury brands. Through close collaboration, Keta contributed its operational and technical expertise to support White Heart, including developing a delivery-ready menu and providing specialized packaging solutions that ensure products arrive with the same quality they offer in stores. Hisham Badriq, owner of White Heart, stated, “We were very careful in our decision to enter the delivery market, as quality and consistency were our top priorities. Keta gave us the confidence to take this step without compromising the experience our customers expect.” This success directly contributed to the brand’s expansion, increasing the number of its branches from three to five in Jeddah.
Supporting the digital economy and the Kingdom's Vision 2030
This partnership transcends the commercial success of a single company, contributing to the broader goals of Saudi Vision 2030. It exemplifies empowering small and medium-sized enterprises (SMEs), the backbone of the economy, by providing them with the digital tools necessary for growth and competitiveness. Andrew Han, Head of City Operations at KITA, affirmed, “At KITA, we are committed to enabling local Saudi brands to grow by providing the technological tools and operational support needed for sustainable expansion.” White Hart’s success demonstrates that digital transformation is not limited to large corporations; it can be a key driver of growth for promising local brands, thus enhancing the diversification of the national economy and supporting the development of a thriving digital economy.
