Omoda and Gaiko achieve million-dollar sales at the Beijing Auto Show
In a historic move that underscores the rapid growth of the Chinese automotive industry, Chery Group's Omoda and Gaico brands are poised to celebrate an exceptional achievement: surpassing one million units in global sales. This makes them the fastest automotive brands worldwide to reach this milestone. The announcement coincides with their prominent participation in the 2024 Beijing International Automotive Exhibition, one of the most important international automotive events, which is being held this year amidst significant global interest in Chinese innovation.
Background and context of the event: Beijing Expo as a global platform
The Beijing International Automotive Exhibition (Auto China) is a strategic platform not only for Chinese manufacturers but also for major global automakers. Historically, the exhibition served as a window for international companies into the vast Chinese market; today, it has transformed into a platform for Chinese companies to launch their latest technologies and products to the world. With the global shift towards electric, hybrid, and smart vehicles, the exhibition has become a key indicator of future industry trends, with companies like Chery and its subsidiaries emerging as major players possessing advanced technological capabilities and an ambitious global vision.
The importance and impact of achieving one million cars
Reaching one million vehicle sales in just three years since their founding is not merely a statistic; it is a testament to the success of their strategy, which is based on understanding the needs of the new generation of consumers. Internationally, this achievement solidifies the brands' position as serious competitors in global markets, including the highly regulated European markets. Regionally, particularly in the Middle East and Saudi Arabia, this success reinforces consumer confidence in the quality and reliability of the products and encourages the adoption of the companies' new technologies.
Advanced technologies and a future vision
During the exhibition, OMODA and JAECOO will unveil a range of innovations reflecting their vision for the future of mobility. A highlight will be their advanced SHS hybrid technology, which offers a practical solution for users seeking fuel efficiency and powerful performance amidst rising global energy prices. To demonstrate the capabilities of this technology, a marathon of long-distance tests will be conducted for models such as the OMODA 5 SHS-H and JAECOO 7 SHS-H under diverse and realistic driving conditions.
The world will also see the global debut of Smart Parking (VPD), an advanced driver assistance technology designed to make everyday commuting more convenient and intelligent. In addition, the show will witness the official unveiling of the all-new OMODA 4, designed specifically to meet the aspirations of young people with a unique design concept that combines boldness with futuristic technology.
A firm commitment to the Saudi and Middle Eastern market
Omuda and Gaico place paramount importance on the Middle East market, particularly Saudi Arabia, where they have launched a comprehensive after-sales service system designed to provide customers with a “long-term companionship.” This commitment includes offering industry-leading warranty packages, such as a 10-year or 1 million-kilometer engine warranty and a 6-year or 250,000-kilometer vehicle warranty, giving owners unparalleled peace of mind.
To support these services, the two brands have strengthened their logistics infrastructure by establishing a huge central warehouse in the Middle East and a local warehouse in Dammam, which include thousands of types of spare parts to ensure their availability and speed in meeting maintenance needs, which confirms that their commitment to the Saudi market is a long-term investment aimed at building a sustainable and reliable relationship with customers.
