Al-Kharif Trading is the exclusive agent for SANY trucks in Saudi Arabia
Al-Khorayef Trading Company announced the signing of a strategic memorandum of understanding with SANY Trucks, a leading Chinese manufacturer of heavy equipment, making it the exclusive distributor of SANY trucks in the Kingdom of Saudi Arabia. This step marks the official launch of SANY products in the Saudi market through an integrated commercial and service system aimed at meeting the growing demand in the transportation, construction, and logistics sectors.
A strategic partnership at the heart of Vision 2030
This partnership comes at a crucial time, coinciding with the major economic transformations underway in the Kingdom as part of Vision 2030. Work is accelerating on mega-projects such as NEOM, the Red Sea Project, Qiddiya, and other initiatives that require robust infrastructure and modern, reliable transport fleets. SANY trucks, renowned for their advanced technology and fuel efficiency, are expected to play a pivotal role in supporting these projects and meeting the needs of contractors and logistics companies.
Expected impact on the local and regional market
The entry of a global player the size of SANY into the Saudi market through a well-established local partner like Al-Khorayef Trading will enhance competition in the truck and heavy equipment market, ultimately benefiting consumers in terms of quality, price, and service. Domestically, this partnership will contribute to providing cost-effective and efficient transportation solutions, supporting supply chains for development projects. Regionally, the success of this partnership in the Middle East's largest economy could pave the way for further expansion of the SANY brand in neighboring Gulf countries.
An integrated customer support service system
Al-Kharif Trading intends to offer a comprehensive customer experience that goes beyond simply selling trucks. The new operating unit will operate through an integrated infrastructure that includes:
- A specialized sales team and strategically distributed in the Kingdom's major cities.
- An integrated after-sales service unit comprising highly trained technicians.
- Providing original spare parts to ensure business continuity and minimize downtime.
- Providing flexible financing solutions tailored to meet the needs of fleet owners.
Commenting on the partnership, Fahad Al-Jadaan, CEO of Al-Khorayef Trading Company, said: “We have always been committed to providing smart business options for our clients in the transportation sector. With the exclusive agency agreement with SANY Trucks, we are now offering a world-class product supported by a comprehensive service system across the Kingdom. Our goal is for SANY to be the preferred choice in the premium value segment for every logistics fleet and contractor in the Kingdom.” He added: “SANY is currently among the top five global manufacturers of heavy equipment, and this partnership comes at an ideal time given the accelerating demand for transportation solutions driven by Vision 2030 and its mega-projects.”.
About Autumn Commercial
Al-Khorayef Trading Company was established in 1957 and is a leading provider of integrated solutions in the agriculture, leisure, marine, energy, logistics, and defense sectors in the Kingdom of Saudi Arabia. The company is the exclusive agent for several prominent international brands, including Yamaha, John Deere, and Volvo Penta, and boasts an extensive sales and service network throughout the Kingdom.
About SANY Trucks
SANY Group is one of the top three Chinese manufacturers of construction and heavy equipment worldwide, with its products distributed in over 100 countries. Its trucks are distinguished by their advanced technology, high fuel efficiency, and reliable performance in various harsh working environments, making them a leading choice in global markets.
