The Saudi Academy for Media, affiliated with the Ministry of Media, announced the launch of a series of specialized training programs within the "Sports Media Track," in collaboration with Thamaniyah Publishing and Distribution Company. This strategic step comes as part of the rapid development witnessed by the media sector in the Kingdom, aiming to support and refine national talent and build a new generation of media professionals capable of keeping pace with the major sporting renaissance that Saudi Arabia is experiencing.
Background of the initiative and its connection to Vision 2030
The launch of these programs falls within the broader context of the Kingdom's Vision 2030, which places great emphasis on developing human capital and advancing vital sectors, including sports and media. With the Kingdom hosting major international events and championships, such as Formula 1 races, the Dakar Rally, and Asian championships, and its drive to attract global stars across various sports, the need for a professional national media workforce capable of providing media coverage befitting the scale of these events and meeting international standards has become paramount. These initiatives aim to bridge the gap between ambitious sporting aspirations and the corresponding media demands.
The importance of the program and its expected impact
These programs are expected to have a multifaceted positive impact. Locally, they will contribute to raising the quality of sports content offered to the Saudi public and provide promising career opportunities for young men and women interested in this field. Regionally and internationally, training professional sports journalists will enhance the Kingdom's position as a leading regional sports hub and contribute to conveying a professional image of the Saudi sports scene to the world, which is a key component of the Kingdom's soft power strategies.
In this regard, the Deputy Minister of Information and Chairman of the Board of Directors of the Saudi Academy for Media, Dr. Abdullah bin Ahmed Al-Maghlouth, explained that these programs come as an extension of the directives of the Minister of Information, Mr. Salman bin Yousef Al-Dossari, aimed at qualifying and empowering national cadres and raising their professional efficiency in the field of sports media, to keep pace with the rapid developments taking place in the Kingdom.
Training Program Details
For his part, the CEO of the Academy, Engineer Meshal bin Ahmed Al-Tuwaijri, explained that these specialized programs complement the outcomes of the meeting between the Ministers of Sports and Media, with the aim of building and developing a new generation in the sports media sector. The training package includes vital areas such as:
- Developing mathematical analysis skills.
- Career path as a field reporter.
- Developing the skills of the sports presenter.
- Enhancing voice-over skills.
Al-Tuwaijri noted that registration for these programs will be free to provide an opportunity for all talented and interested individuals. The programs will be held in Riyadh, and their exact dates will be announced through the academy's official accounts. The programs will rely on practical applications supported by theoretical knowledge that simulates the realities of media work and keeps pace with the latest global practices to ensure the quality of the outcomes.
